7 Brand Management Strategies You Should Focus On

7 Brand Management Strategies You Should Focus On


The impression prospects form in their minds about your business matters a lot. This is your brand, and it could go a long way in strengthening or hurting your business.

Building a brand is not a task that you can handle overnight. Global brands like Microsoft, Amazon, and Sony didn’t succeed overnight.

Like the global brands, you too can turn your business into a very successful brand. To achieve that goal, here are 7 effective brand management strategies that you should focus on:

1. Choose a perfect slogan

This may sound too mundane, but it’s worth focusing on because most businesses get it wrong from this point.

You must carefully select a unique slogan answering many questions about your business, yet very succinct. Your slogan must give prospects an idea of what your business is all about. Or, at least, it should comprise assuring words that will convince any prospect to deal with you.

2. Set up a blog

A static website is not enough to get people to understand your business. You need a blog to communicate your brand to prospects.

By publishing valuable posts regularly, interacting with visitors, and enlightening them about how your business can solve their problems, you’ll be building a very strong brand for your business. You can only do all these effectively by running a blog

3. Leverage social media

Social media marketing is one of the currently most adopted marketing strategies. And it’s a very good technique for spreading word of your business and establishing a good reputation that will convince prospects to do business with you.

Be active on all the major social media networks, such as Facebook, Twitter, Google+,  and LinkedIn. Use these platforms to enlighten followers about your business and answer their questions. Social media can help build credibility for your brand, quickly.

4. Don’t forget traditional media, if you run an offline business

No doubt, the internet has come to change the face of business and marketing. But traditional media, such as radio, magazines, television, etc. have not lost all their usefulness. These media are still relevant, especially for some offline businesses.

So, while you intensify your online marketing campaigns, don’t totally abandon the traditional media.

5. Copy the big brands

The easiest way to succeed at something is to follow the footsteps of those who have earlier succeeded at it. So, in order to build your brand successfully, adopt the same strategies that worked for the likes of Microsoft and Apple. It’s that simple.

6. Monitor your reputation

Because of the absolute freedom everyone enjoys to post about anything online, some companies have become victims of false negative reviews. This is usually a plot by envious competitors to paint their rival brands in a bad image.

Otherwise, bad reviews may be published by customers who did not fully understand your business before dealing with you.

So, always search the internet for such negative reviews that may have been posted about your business. If you find any, try to give necessary clarifications and enlightenment that will help repair your business image

7. Hire a brand management expert

You may not have enough expertise to manage your brand by yourself. In such case, you’ll need to hire the services of a brand management expert.

If you realize that you’ll need expert contributions, do not hesitate to hire an expert – even if you’ll part with some bucks. In the end, the results will be worth the investment.

Your brand is your mark of distinction and must never be taken for granted. Ensure that you manage it with these strategies, and it will go places.

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Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. Sapna · January 20, 2013

    HI Valentine,

    Great information shared!

    I feel you are on posting spree, I could see you non-stop posting your content.

    Brand Management is really important for big corporations and they need to regularly invest in that.

    Thanks for sharing this.


    • admin · January 20, 2013

      Hi Sapna,
      Thanks for stopping by, actually I have written about 500 fresh articles about business which I haven’t even publish yet and still writing more on other niches because I have more 19 blogs that will be launch soon such on “Health blog, Finance blog, Technology blog, etc” .

      This is the main reason why I’m posting daily and also posting daily helps me rank well too 😉

      Thanks for your comment I really appreciate your support 🙂

  2. Paul · January 20, 2013

    Hello Valentine.

    Indeed, branding takes time to build. Without a clear slogan, goal or a mission, it’s just a tough climb to success.

    Thanks for the tips.

    • admin · January 20, 2013

      Hi Paul,
      Thanks for stopping by, I agree that brand takes time to build but with goal and vision, the person will accomplish his wish.

      Thanks for your comment, hope to see more of you here 🙂

  3. Cudjoe Kabenlah · January 20, 2013

    Hi Valentine,
    These are indeed really tips. Brand management is truly paramount.

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