20 Foolproof Ways to Stay True to Your Customers

20 Foolproof Ways to Stay True to Your Customers


Your customers are one of the most valuable assets to your business, so you must be very up and doing in giving your very best. As your business grows and soars, it can be a challenging task staying true to the people who have been with you from inception.

As business grows, distractions mount, however your ability to still connect stands you out. Are you conversant with the saying ‘big opportunities, big challenges’?

There isn’t an impossibility to strike a balance on how to do this.

Here are 20 foolproof ways you can go about it.

1. Ask Questions and Listen To Answers

As you battle with growing your business, there are certain questions that only your customers can answer. Do not hesitate to ask them questions like; “how may we serve you better”, “what more do you wish our product do for you” and so on.

2. Connect With Them via Social Media

The social media has become the rave of the moment therefore you must be willing to cash in on it. You can listen, learn as well as interact and discuss with your customers.

3. Be Abreast With Industry Information

Stay on top of the industry by reading journals or newsletters related to your industry. You won’t be caught napping with emerging ideas as they pop if you do so. It will help you position yourself as a credible authority in your niche.

4. Be Constantly Aware Of the Value to Your Audience

Do not introduce products for the sake of it. You need to know what value the product will add to your customers. Customers will only pay for products that solve specific problems in their lives. If this is what you want for your business, then start solving problems.

5. Reward Your Customers

Customers love it when they are appreciated. At the end of the year or at whatever time you deem fit, you need to reward your customers for their patronage.

6. Make It Personal

Send handwritten cards or notes to them. Let them feel you are very near. This keeps your business at the top of their minds and makes them feel that you’re not just after their money.

7. Do as You Have Said

Do exactly what you say you will do. Do not over promise and under deliver. Let the reverse be the case. By under promising and over delivering, your customers would feel that they are getting more value than they need.

8. Be Prompt

Do the things you have said you will do promptly. No one likes to be delayed and your customers aren’t any different. Therefore, being time conscious is important.

9. Be Accessible

Make it a point of duty to reach by them whenever a problem arises. Your business should be open to reach the customers at their convenience, not only at your convenience.

10. Treat Employees Right

Chances are that if you treat members of your team wrongly, they wouldn’t put in their best in treating customers rightly. Hence you have to be at your best with your employees at all times.

11. Customers Advisory Panel

It is only when you know the wants and needs of your customers that you can become a customer oriented company. This will eventually lead to growth.

12. Be Credible

If you cannot establish trust with your customers, you are likely to lose them to your competitors. A simple way to do this is to provide value. And don’t just provide value; ensure that the value is consistent.

13. Always Stay Personal

Feel free to put a call through to customers. Call them whenever the need arises. Even sending birthday cards on their birthdays wouldn’t cost you anything.

14. Sell Reality

Do not be deceptive about what your product doesn’t do. State exactly what your product does and do not lie about what it doesn’t do. A bad product only sells once; a good product sells many times. Remember this!

15. Be Willing To Go an Extra Mile

You might be called at the odd time of the day to attend to a customer. Never grumble over the fact that its weekend and you do not work at weekends. Treat every call as urgent no matter what time it is. This is why getting good customer service shouldn’t be ignored.

16.Invest in good business environment

This is also part of your branding — the first impression a customer will make of your business is the environment and how respectable, well furnished and presentable it is. It is the connecting point between you and your clients.

17. Over priced goods and services

No one likes to buy at higher rate no matter how rich he is. If your product is overpriced, customers will not think twice to go elsewhere. Be Moderate with the price of your products.

18. Be Transparent

Let your customers know of the decisions you take that affect them. Allow them   offer feedback on your project or product throughout the process. This enables you to catch and resolve problems early on.

19. Invest In Your Employees

Make sure one of your strategies is also to equip your team with all they need to execute their duties. Send them on trainings, seminars and workshops. By this, they will be well informed on how to serve your customers best.

20. Offer a Guarantee

Everyone wants a sure thing. Therefore always make a guarantee on your product and services. Giving customers a guarantee always makes them feel safe. The safer they feel, the more convinced they are to use your products.

These are 20 key tips that should be uttermost when retaining your customers comes to play. Your competitors are always on the look out to grab potential customers, and so you mustn’t allow them win over yours.

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Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. Sapna · January 25, 2013

    HI Valentine

    Great Post!

    I believe “Sell reality” is the first thing to start with,building trust and remaining personal with the customer is the second and the most important thing. If we can follow these we are more than half way through.

    Thanks for sharing this info.


    • admin · January 26, 2013

      Hi Sapna,
      I agree with you, building trust with our customers is everything everyone needed to succeed in any business.

      Thanks for your comment and hope to see more of you here 🙂

  2. Neamat Tawadrous · January 26, 2013

    Hi Valentine,

    Great gem-packed with value post. I agree with all your 20 ways. As business owners we have to stand out from the crowd and create our own unique Selling Preposition because as you said, the customer is a valuable asset and we want to keep the customer loyalty to our brand.

    Great Insights Valentine! Thanks for sharing!!

    Be Blessed,


    • admin · January 26, 2013

      Hi Neamat,
      Thanks for your valuable comment, I’m glad you liked the post 🙂

    • admin · January 29, 2013

      Hi Neamat,
      Thanks so much for your valuable comment. I agree with you. customers plays a good roles when it comes to growing our businesses because if we don’t treat and stay true to them, our business will crumpled.

  3. Katie Hughes · January 28, 2013

    Hi Valentine,
    Great post. It’s basic info, but sometimes we all need to be reminded! I especially like #17.

    I think every company out there should try to make sure their 2013 plan addresses each of these small areas. I’m certainly going to add it to ours.


    • admin · January 29, 2013

      Hi Katie,
      Thank you for stopping by. I’m glad you liked this post. I agree with you that every company should stay true with their customers this 2013 🙂

      Thanks and hope to see more of you here.

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