You never get a second chance to make a first impression. That’s why your homepage is undoubtedly one of the most important pages on your website.For any given company, the homepage is its virtual front door — and face to the world. If a new visitor doesn’t like what they see, their knee-jerk reaction is to hit the “back” button.
Don’t let that happen. Check out these 50 examples of brilliant homepage design to inspire your own homepage design strategy.
The look and feel of this ecommerce homepage gives the brand a personal characteristic that makes it stand out from many others.
Fit for a Frame
A great feature of this homepage is that the featured items are neatly presented for all to see. You’ll also notice the simple but attractive slideshow.
A simple and very charming design. The Facebook enabled sign up is a much appreciated feature for those looking to avoid long forms.
White Lotus Aromatics
A great example of placing featured products where you’ll see the greatest amount of website traffic. The monthly update also gives viewers content other than product pages.
You can immediately tell what this website is selling. Well organized homepage of featured items, attractive slides, and price tags.
You’ll notice a trend: Most attractive ecommerce homepages feature their products in a clean and clutter free format.
This is an extremely simple and effective homepage design. A vibrant background and a simple menu of product pages.
Scotch & Soda
The tiled look of this homepage works great for showcasing different areas of the website. Neatly placed social icons make it easy to share, and the “Latest Posts” tab gives viewers more content to consume.
Clouds Over Cuba
Sweet and simple. This homepage has one goal; and that is for you to view the documentary
This is an amazingly well designed homepage. The user experience is mesmerizing and immersive. The use of shapes and colors make it a must see!
This homepage is one of our absolute favorites. The look and feel of the website is brilliantly designed, and the interactive elements take this homepage to a whole other level.
Sony did a great job conveying the look and feel of the Harry Potter franchise. They used familiar images, elements and words to engage the visitor.
This homepage has a very simple layout coupled with very interactive elements. Notice the tabs, icons and Google Maps integration. Not only does it look great, but it’s helpful too.
Uncrate has always had a consistent look and feel for their website redesigns. This homepage is no different. All of the categories and pages are neatly placed across the top of the page for easy navigation.
The Good Man
One of the most visually attractive websites we’ve seen. The experience is fluid and takes advantage of the power behind web and graphic design.
Another great example of how content can be neatly organized into visual tiles. It presents the content in one area of the screen and does not require much scrolling to see more articles.
This is a very visual experience. Vivid images and well designed text and icons draw the visitors deeper into the website.
Life And Times
If anyone knows how to entertain, it’s Jay Z. His personal website presents articles, images and other content in an interactive tile based homepage.
Winner of the AWWWards for the Site Of The year, this is a very unique design focused on the overall look of the website. The small and almost unreadable text keeps visitors focused on the visuals.
The colors of this website compliment each other perfectly. You’ll also notice the texture of the background that runs with the overall theme of the brand.
Ride For The Brand
The old school look and feel of this homepage is amazing. The custom design elements set it apart from others and the continuous side scrolling aspect makes it an interesting experience for visitors.
Andy Patrick Design
A simple and well designed homepage with a clear message to it’s visitors. The color scheme conveys the character of the brand and also shows the style of this particular designer.
This Is The Brigade
This homepage has great presentation. A large banner to convey the message and segmented sections to break up the content.
Built By Buffalo
Another one of our favorite homepages. This site puts a spin on the tiled style of presenting its content and pages. Using different shapes and colors to set themselves apart.
This site does a great job at using typography to showcase it’s character. Notice that it does not focus on graphics, but more on the text and how it conveys its messages.
Made By Vadim
Vadim is concise and too the point. You can see examples of his work while the homepage provides direct access to the most important aspects of his business.
Art & Code
The use of interesting icons in a gridded layout give this website an attractive and clean look. Sometimes, less is better.
Another tile based website. What sets this site apart from others is how the entire site is set within the page. No scrolling necessary.
One of REI’s much cooler pages. Showcases a variety of user submitted photos in a familiar tile based layout. Scrollable from side to side with interactive elements when hovering over images.
Austin Beer Works
The colors and presentation of their product are just so inviting! Clean, white background coupled with high resolution product images can make anyone thirsty for an Austin Beerworks beer.
Jaquet Droz – The Bird Repeater
The product is in your face and isn’t trumped by any other visual elements on the page. You see it, it’s gorgeous, and you want to buy one.
It isn’t often that restaurants focus on homepage design, but this site did it right. A large attractive slideshow across the top of the page, followed by more images of delicious food!
The cartoonish animation and text give this site a very consistent look and feel. You have the three main menu items within eye shot and each button pops out at the visitor.
Presentation is everything. For Grey Goose, it’s about elegant, high resolution images and a very slick layout. Nothing on the page draws too much attention from the main elements.
Toyota did a great job at creating a very Pinterest-like website for Camry lovers. There’s an assortment of images, statistics, articles, and charts.
Although this homepage is no longer up, it’s a great example of brilliant homepage design. There are so many interesting elements on the page that attract the visitor to explore the entire page.
Buffalo Wild Wings
This is a great example of a webpage that is built with a consistent look and feel of the brand. Colors, design styles, and fonts are all in line with the company image.
Chrome Web Lab
The visual stimulation of this homepage is amazing! As soon as you land on the homepage, you’re bombarded by colorful shapes that seem to flow off the page.
A great example of how a “Sign in with Facebook” button can simplify the registration process and increase the number of members to your service.
This is a well-designed and interactive website that keeps visitors interested by providing them with a unique user experience.
It was brilliant to have a video embedded right into the main banner of the homepage. It makes sense for a company that creates gorgeous presentations to be great at presenting it’s own product.
This website feels like a story book that keeps your attention by coupling interesting graphics and smart text.
CSS Piffle – Pitch Deck
The floating red button in the center of the page does a great job at drawing your attention. It screams for you to click it without being flashy.
This is a great example of a website that uses Parallax Scrolling to deliver a great user experience. Check it out and you’ll know what I mean.
The mock movie poster is fantastic! Although you can’t tell what the company does at first, this design makes you want to learn more about this intriguing Captain Dash.
Woodwork uses a nice layout on their website that presents a lot of content in a way that isn’t overwhelming to the visitor.
The use of an over head image of the actual office is truly creative. Each element on the floor can be clicked and definitely sets this website apart from other design firms.
A clean and well designed homepage experience that simply showcases the quality of the company’s work.
As a website for professional photography services, the design plays well into what the visitors are looking for. A simple navigation on the left and a series of photographs for viewers to enjoy.
The color and subtle design elements in the background make this webpage a great example of attractive visuals that don’t take away from the core content on the page.
Quarter Rest Studios
This homepage is essentially just one large slideshow, paired with a simple top navigation. It gives the visitor a limited, but useful set of options.
Here’s another website that showcases their work with an embedded video on the homepage. The navigation and sidebar are simple enough to stand out next to playing video.
The font and colors play quote the role in making this a well designed homepage. The consistency between the text and the graphics make for a great user experience.
This website does a great job at presenting the most important aspect of the site on the center of the page. It draws the eyes to the button and attracts visitors to learn more about this Blind Barber.
With all of these amazing examples on the internet, it can be difficult finding a style that represents your brand. Remember to do your research and visit any websites that interest you. Your goal is to create an aesthetically pleasing homepage that will also provide your visitors with a user-friendly experience. Take the time to learn about your target audience, and create a truly wonderful experience around their needs.
Source: Hubspot & Inboud Visibility
HOW DOES YOUR WEBSITE STACK UP?
Talk to a SEO NYC Ebrandz expert about how you can improve your homepage today. We’ll walk you through a step-by-step website assessment to help you see homepage success.