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Pinterest Can Help Your Small Business

Pinterest Can Help Your Small Business


Pinterest is impacting small business across the world. This tool can benefit just about any small business that has a product to sell. If you own a small company you won’t want to miss out on this excellent marketing method. Technology and social networking is changing the way people buy and choose products.

In only a few short years, Pinterest has become one of the largest social media networks around. In fact, right now there are over 10 million people who access the site for ideas and to purchase products. This means your small business has a huge opportunity to market to a large group of people.

Pinterest can help small businesses acquire new customers they may have never reached before. And even better, if people like your product they will help sell it for you simply by sharing it. It’s a win win, if you play your cards right.

If you choose to use Pinterest, these helpful tips will help you make it worth your while.

First of all, remember that Pinterest is visual. The whole site is basically pictures so your product’s image must be engaging. Take the time to formally “sell” your product by having a professional image of your product. Don’t miss this important step. In the long run this investment will be well worth the effort.

Once you have professional photographs of your product, take the time to display them in a unique manner. Many people skip this step. But remember, it is all eyes on Pinterest and you want to connect with your potential clients immediately. Make it look cool. Make it look fun and inviting.

Next, you will want to make sure you find and associate with some “big wigs” on this popular selling site. Tap into what is already going on. Connect with popular names that you can get traction off of. You’ll see that the popular pinners have a plethora of followers.

Once you’ve tagged onto these folks you’ll want to reach out to those who are interested in your topic or product. Keep a mission at all times of gaining new customers and people that will go to your website because they like what they see.

If you are selling multiple products create separate boards so you can easily keep them in categories. Time moves fast on these social sites. So take the effort to view your progress. It is fun and helpful to see just how many people and potential clients Pinterest is bringing you.

It may feel overwhelming at first, but once you get the hang of it, you’ll be excited to see just what Pinterest can do for your small business.

Published by Joe McCord

This article was written by Brisbane marketing consultant Heba Hosny from Market Smartly. Market Smartly focus on innovative ways to market your business including by using social media.


  1. Neamat Tawadrous · April 15, 2013

    Hi Joe and Valentine,

    It’s great to see you here at Valentine’s blog.

    Great Post about Pinterest.

    I heard a lot of good things about Pinterest and that it is growing very fast and that I can get lots of traffic from Pinterest but I am limited by the time as we can’t be at all the platforms, right? All I do now is just drop my blog post there and leave but I think I should give it more than that to see the traffic coming. I know I am missing out a lot by not being active there. But I also need to do it the right way. Thanks for tips. I will try to implement them and see how it goes.

    Thanks Joe for such a great post. I am reminded to go and utilize this platform. Also, thanks Valentine for having Joe share such a great post in your blog for all of us to read.

    Be Blessed,


  2. Joe McCord · April 16, 2013

    Hello Neamat,

    This article was actually written by Heba from Market Smartly who is one of our clients and colleages. They are very clever when it comes to utilising marketing tactics others haven’t thought of. If you want to have a read of more of their stuff check out their blog.

    Thanks for the kind words.

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