Whether it’s the gas-powered lawnmower that keeps dad away from the dreaded rotary contraption sitting in the garage, or the computer keyword and screen that enables an author to write more efficiently than pen and paper, technology is all about simplification. When it comes to examining just how simple it has made life, there is no need to look beyond the plethora of gadgets that connect with many consumers at the hip.
In the business world, technology not only makes things easier, it helps extend reach, boost efficiency, and strengthen customer relationships. Here are seven interesting technologies that demand the attention of your business right now.
1. Cloud Computing
There are enough buzzwords and marketing gimmicks surrounding cloud computing to build a great big arc of promise in the sky. However, beneath all the hype is a powerful piece of technology with a lot to offer businesses of all sizes. From hosting data to applications, the cloud gives you an opportunity to cut IT costs, increase agility, and reduce your exposure to risks. If these benefits sound attractive, now may be the time to see what the hype is all about.
2. Email Marketing
You may look at email as primitive technology on the modern day internet, but this tool is still a crutch used by businesses across multiple industries. The reason this particular channel has been effective for so long is because it is flexible enough to support a broad range of needs. In addition to basic communications with customers and prospects, it drives specific goals such as raising brand awareness, promoting events, and increasing company sales. Email is powerful by nature, but truly shines in a professional marketing solution backed by a reliable infrastructure.
3. Online Backups
Is your business data protected? If the only backup copies you have are stored onsite, then it may not be as safe as you think. Information is the very fuel that drives your operations and unfortunately, it is exposed to a number of threats. Your hard drive might fail without the slightest warning. Your computers could be stolen or vandalized. A natural disaster could strike. Not trying to wish anything negative; only being realistic. If you’re not yet comfortable with the cloud concept, at least look into one of the many affordable online backup solutions.
4. Mobile Devices
Many of today’s mobile devices border on being smarter than the computers they were designed to mimic. The typical smartphone can be a handy business companion in numerous ways, offering the ability to:
– Communicate on the go via voice, text, email, and social media
– Capture photos and videos for visual content marketing initiatives
– Run a plethora of apps designed to organize schedules, boost productivity, and everything in between
5. Social Media
Social media is easily one of the most popular technologies pumping through the digital channel. People from all over the world are plugged in, and from the looks of it, they won’t be disconnecting any time soon. Social media doesn’t come bundled with guarantees, but its potential is attractive enough. The potential it offers to tap into a larger audience, increase user engagement, and drive qualified traffic are just too appealing to ignore.
So you have a website that serves as the official online home of your business. That’s all dandy and swell, but don’t think that having a website means you can’t benefit from a blog, too. Blogging helps you establish a deeper connection with your audience by regularly publishing valuable content relevant to their interests. And while there is still optimization to be done on your part, most blog applications are designed as SEO-friendly platforms, so it could easily end up driving more traffic than your business website.
7. Video Marketing
Video is old news in the brick and mortar world, but it’s all the rage online. It really is the perfect tool for this channel because on the web, people are often looking to consume information as easily and quickly as possible. Video makes it possible by giving you a medium that is highly engaging by nature, and made even more effective when coupled with solid content. Even if you conduct the bulk of your business offline, a well crafted video presentation can help you turn heads.
Technology makes the world go round for both consumers and professionals. If you’re looking to give your business a push in the right direction, explore some of the options on this list to learn more about how they can help.