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How To Keep Your Employees Focused On Your Vision Statement

How To Keep Your Employees Focused On Your Vision Statement


A company’s Vision statement is as important to the employee as it is to the employer.

Ever heard the saying that ‘Charity begins at home’? If you have then you will agree with me that before you get your team to stay focused on your vision, it is imperative for them to see you practice what you preach.

Some employers stray from their own Vision statement and this could make the team not take the job seriously. However, one viable way of making your Employees stay true is for ‘you to stay focused’.

You need to be very passionate about your vision so as to get them focused. Nobody would deal with your business rightly better than you. The level of energy you decide to put into being focused on your vision will determine the level of energy your team would put into it.

So, what’s the trick?

1. Make it bold

Much more than writing it on the tablet of your heart, making it bold for them to see will help. Write it somewhere on the office wall, reception, lobby or where ever. The trick is for them constantly see it. The more they see it, the more it imparts. This way, they are less likely to derail.

Another tactic is to ensure that each employee or team member can recite it off the top of their heads. However, reciting isn’t enough- they have to understand it.


2. Review it

Hold meetings from time to time in order to review your vision statement. Then give every team member the opportunity to talk about what the vision means to them and how they have been able to contribute their quota to its realization. Also, let them interact about where they intend to take the vison to in the near future.

By holding such review meetings regularly, you not only show your employees how important the vision is to you, but you also make them realize how important it should be to them.

3. Help Them

Help members of your team cut down on unnecessary activities that wouldn’t yield positive results.

Remember the 80/20 rule? Research has shown that its only 20 percent of what we do that yields eighty percent results. So, help them cut down on trivialities that would only end up in wasting their time. This will be good for both the business and you.

4. Create Ambience

Create a wonderful environment for them work so that they can put in their  superlative performance. As an employer, it is very important for you to have all things in place for your workers.

Imagine an entrepreneur who never provides the best for his team. They work with no satisfaction due to the working condition put before them. What do you think would happen?

Before long, the result, which is business failure, will manifest because they never put in their best.

Always create and encourage them with all they want.

5. Reward Them

Put in place a good rewarding system. This will go a long way in getting them focused. Rewarding them adequately will inspire them and make them want to put in their best in realizing the vision.

You could use awards to reward your employees or team. When such is done, it creates room for healthy competition amongst them so that they strive for the very best of results.

In conclusion…

Never leave your employees to shoulder the responsibility of your vision alone. Always check up on them from time to time and you’ll be surprised at the growth that will occur.

Please kindly share this post to your network and thanks for your support J

Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. sherman smith · May 3, 2013

    this is a great list to help keep your employees focused on the vision statements. Numbers 3, 4, and 5 really stuck out to me.

    I definitely believe in the 80/20 rule. Why do more work when you can work smarter. By showing your employees a much more convenient and faster way of getting the job done really shows your concern towards them and at the same time, save a lot of time for you and your employees.

    Creating a great environment goes a long way speaking from experience. If you provide your employers what is needed they will definitely be happier and a lot less stress. Many times i’ve seen employees getting stressed over the tools that they don’t have to get the duties done. When it’s time to decide to make a Purchase Order they the process can take what seems forever to do. It’s good to have a meeting or a survey for any future purchases that are to be foreseen.

    A Reward System is a definite plus. I believe each employee should be rewarded for all the work and effort they put in each day. Just from this, this gives them initiative to do more great work, and also improve production.

    Thanks for sharing Valentine!

    • Valentine Belonwu · May 5, 2013

      Hi Sherman,
      I agree with your point most especially creating a great environment and a Reward system for employees because that will motivate them more to carry on their company’s duties. Thanks so much for your valuable comment. 🙂

  2. Faisal · May 4, 2013

    Dear Valentine,

    I guess writing that it has ‘finally matured’ enough to be worth looking at, makes it less threatening for those that did not want to join the party earlier… and allows them to save face for entering now.
    I agreed with your points. Informative article,

    • Valentine Belonwu · May 5, 2013

      Hi Faisal,
      Thanks for stopping by. 🙂 I agree with your point and I think every company needs to educate and treat their employees very well so that they could carry their duties. Thanks for your comment and hope to see more of you here.

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