Recently, I found myself eavesdropping on a conversation while in a coffee shop. The two fellows were trying to come up with a suitable name for their intended beauty shop. One said, “a place of perfect treat sounds great.” The other said there could be something better. Perhaps, I could stage the same argument about the different strategies employed in finding new customers for a business that has just kicked off. Conventional methods such as mailings and offline networking would help significantly, but can they really offer the best result?
Here are top 5 strategies;
1. Define Your Target Audience with Precision
You will define your target audience in precision. For instance, depending on your business niche, you can define your target audience based on sex, age-range, and economic class, and so on. However, you still need to do more. Next is to come up with a comprehensive profile of your business target audience.
2. Spot the Local Suppliers that Serve Your Kind of Target Audience
When you fraternize with the locals that serve your kind of target audience, you can relate with them in a way that would reveal vital information. For instance, you may end up discovering how to outsmart their strategies and re-channel the attention of their customers to your business without coercing those consumers or talking down on the locals’ image.
3. Discounting is an Effective Method
One of the ways to get a huge share of your target market is through discounting. You can give lavish discount at the interim even it means making only a small markup as your profit. Remember, the target is to draw the attention of your target audience to your business offering. Once you win them over, you can gradually revert back to a fair price that wouldn’t scare them away and at the same time reward you reasonably in terms of profit.
Alternatively, you can offer a freebie that would add value to your target customers while only resulting in low dollar cost for you. Remember, this would only last for the period you are trying to win new customers and you can tactfully withdraw the freebie after they’ve become loyal customers to your business. For instance, if you can offer a free jewelry cleaning service to the new customers of your jewelry business, the gimmick would help make your new customers loyal patronizers.
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4. Ask for Referrals
I once entered a jewelry store that has a huge sign at a strategic point. The sign and its inscription would instantly catch your attention whether you are entering or exiting the store. Guess what the inscriptions on the sign are? It simply reads; “Our word of mouth advertising begins with you!” What a great business strategy to win new customers faster than you can imagine. Once a customer is satisfied, the person would surely spread the word about your products or services. You may attach a freebie or discount for each referral to hasten the process.
5. Go Social
By going social, I mean networking online. In the present business world, you will only achieve little by being isolated. One of the fastest ways to find customers for your new business is by networking socially on hot platforms such as Facebook and Twitter. LinkedIn is also a hot spot for networking professionally with business owners in your niche, and you would learn some great techniques from them.
These five top concepts would help you find customers faster than you can imagine.