Law PR is a more specialised branch of public relation services that work with and for their clients specifically from the legal sector. In today’s world, where communication with the public is no longer limited to the newspaper or television, the services of law PR firms are all the more essential. This is because they often provide a more integrated solution to the PR requirements of their legal clients, something that is the need of the modern world.
A law PR firm offers a host of services. Some of these are as follows:
Strategy: This is the first step where a law PR firm comes up with the tactics that should be followed while carrying out PR activities for a specific client.
Media relations: A law PR firm maintains a strong relationship with media and especially the journalists so that they can use this connection to uphold a positive image of their clients when it is necessary. A good PR firm like Black Letter PR also has contacts across blogs, broadcast, national print, trade, consumer, and regional media.
Crisis Communication: Crisis management is one of the most important functions performed by a law PR firm. Due to the nature and sensitivity of cases that the attorneys deal with often, it is crucial that they think of how to deal with a situation in case anything goes wrong. A law PR firm always plans for such crisis situations beforehand. However, in case of an unplanned crisis, a law PR firm quickly takes actions to address the issue and communicate to the stakeholders within the shortest possible timeframe.
Copywriting: A law firm often sends across newsletters to their clients and attorneys often have to make speeches. In all these circumstances, a good law PR firm helps with the copywriting part. They also craft effective copy for websites, brochures, market reports, sales letters, and more.
Internal communications: Often law PR firms disregard communicating with the employees of a legal firm while formulating PR strategies. However, the better ones like Black Letter PR always take this into account and take every measure to facilitate a clear communication with the internal audience.
Media training: In case a client has to make appearance in the media, a law PR firm often trains the client for the interview, making him as much comfortable as possible.
If you are in the legal sector, appointing a law PR professional is one of the best things that you can do to yourself and your business. For a better understanding of all the services that they offer, visit Black Letter PR today!