twitterfacebookgooglerss

How to Build a Successful Social Media Strategy

How to Build a Successful Social Media Strategy

Many of the top experts in social media agree that success in online business is widely contingent on developing and following a proper social media strategy. However, for all the many different tips and notations provided pertaining to how to implement numbered steps, it’s much harder to find information pertaining to the development of the actual strategy.

Sadly, many social media marketers have no clue what a social media strategy really is. They think it’s about how many sites they’re on or how many additional tools they can compile to automate the process.

Before you make this mistake and believe that social strategies are comprised of social actions rather than carefully planned steps, let’s have a look at the keys to developing a proper social media strategy.

The Keys to a Proper Social Strategy

1: Understanding What “Strategy” Is

As a general is about to send the brigade into battle, there’s a lot he or she must examine. The landscape, the elements, the enemy force, the weaponry available, the morale of the squad, and, most importantly, the end goal; i.e. what the desired result is. Unfortunately, people entering into social media rarely view a “strategy” in the same way. They think a strategy is creating multiple profiles and immediately building an audience with social media.

This is marketing. Bad marketing at that; fly-by-the-seat-of-your-pants marketing, with no guarantees, no thought put into it, and no defined goals to speak of. So before you make this blunder, understand what a true strategy is.

2: Developing Goals

The first real key to a successful strategy is to define what your goals are. Referring back to the brigade example, we see that there are multiple potential goals here, with each specific goal requiring a different way of reaching it. Capturing enemies, destroying enemies, converting enemies, defusing the enemies, disarming the enemies – each goal would most certainly require different steps to reach successfully. The same holds true with your social media marketing.

10,000 fans by spring, a 15% uptick in sales, 40,000 new leads, increased brand awareness and trust, or any other goal you have that’s a standalone, specific goal; it all requires a different path to reach. Defining these goals as a business is what’s going to act as the groundwork. The rest of your strategy is subsequently build atop that foundation.

3: Researching the Market

Back to the battle: We see that casing the enemy is vital to the mission’s success. What type of weaponry are they using? How well are they entrenched? How much fight do they have in ‘em!? This same type of research would need to be completed across the entire landscape of your business if you wanted to create a winning strategy.

You want to know about your competitors, about your own business (employees, resources, etc), how well the market is doing, the layout, rules and atmosphere of various social sites, and other important factors. Proper research paints a good picture of the terrain, which not only allows you to adjust your goals accordingly but also allows you to follow through with the subsequent strategic steps.

4: Being Realistic with Your Budget

Waging any battle is expensive, and this is something forces definitely have to keep in mind. In a fiscal sense, we see eerie parallels to business. Your initial hardware and software, your employees, additional software, advertising, unforeseen expenses – it all adds up. A proper strategy takes into account a realistic look at the potential costs of doing business effectively per your intended goals, juxtaposed against available income. What results is your budget.

Treating your budget seriously and being realistic about having to spend money to create a successful social business presence is something you will find to be incredibly important.

5: Analyzing Your Aggregate Findings

To recap: We have examined what a “strategy” truly is. We have examined different potential goals of your business. We have looked at a broad range of research topics—from your competition to your potential customers—to help you understand what you’re walking into. And, of course, we have briefly discussed the importance of spending money wisely. Now you have to view this information in the aggregate.

When you put everything together, what exactly are you looking at here? Do you have to adjust any of your goals to fit? Do you have to locate a different market, change your product, attack the competition head-on, or any other potential change in plan? Think of this step like compiling your essay research. You’re just about to create the template, but you have to first make sense of the many different data you have accumulated.

6: Putting the Strategy Together

This is where your strategy comes together. Remember: This information isn’t about what you do with your strategy and how you personally attack the market as a business. It’s simply about how you go about developing a proper strategy. For that, you’ll have to take the information you gleaned to create a system:

  • Your defined goals
  • The market you want to attack
  • The niche you want to target
  • The sites you want to use
  • How you plan to engage with people
  • Analytics software and ad-management tools
  • The money you want to spend
  • The experience you have and the experience you’ll need
  • The time available to handle the task
  • How you plan to implement your strategy to accomplish your goals

Developing a proper strategy to help you navigate the business terrain is what’s ultimately going to separate you from your competitors. Using social media all willy-nilly to attract a few fans isn’t a business strategy. You need to define your goals, examine the landscape, and subsequently create a plan of attack to help you achieve success.

Post written by: Simon Campbell, a writer from a facebook ad campaign tool – Qwaya. He loves to write different topics about social media and participates in some communities and forums. If you have more social media marketing questions, feel free to ask Simon on Twitter

Published by Sandy

17 Comments

  1. http://bit.ly/3drY6lE · June 24, 2020

    cbd oil that works 2020
    Why users still use to read news papers when in this technological globe all is existing on net?

    best cbd oil for pain http://bit.ly/3drY6lE cbd oil that works
    2020 http://bit.ly/3drY6lE

  2. 1.179.184.26 · June 26, 2020

    Your method of telling all in this piece of writing is genuinely nice, all be capable
    of simply understand it, Thanks a lot.

  3. spcuniversity.privatesidesolutions.com · June 26, 2020

    We stumbled over here different page and thought I
    might as well check things out. I like what I see so now i am following you.
    Look forward to looking at your web page yet again.

  4. cbd oil that works 2020 · June 27, 2020

    Have you ever considered about including a little
    bit more than just your articles? I mean, what you say is fundamental and everything.
    However just imagine if you added some great visuals or videos to give your posts more,
    “pop”! Your content is excellent but with pics and clips,
    this blog could undeniably be one of the best in its niche.
    Very good blog!

  5. cbd oil that works 2020 · June 29, 2020

    Since the admin of this site is working, no uncertainty very shortly it will be well-known, due to
    its quality contents.

  6. skyscanner · July 31, 2020

    Superb blog! Do you have any hints for aspiring writers?
    I’m planning to start my own site soon but I’m a little
    lost on everything. Would you suggest starting with a
    free platform like WordPress or go for a paid option?
    There are so many options out there that I’m completely overwhelmed ..

    Any ideas? Appreciate it!

  7. best hosting · August 5, 2020

    Pretty component to content. I just stumbled upon your weblog and in accession capital to claim that I get in fact loved account your weblog posts.
    Anyway I’ll be subscribing on your augment and even I fulfillment
    you get entry to consistently quickly.

  8. website hosting companies · August 6, 2020

    Today, I went to the beach with my kids. I found a sea shell and gave
    it to my 4 year old daughter and said “You can hear the ocean if you put this to your ear.” She placed the shell to her ear and screamed.
    There was a hermit crab inside and it pinched her ear.
    She never wants to go back! LoL I know this is completely off topic but I
    had to tell someone!

  9. web hosting company · August 7, 2020

    I’m not sure why but this blog is loading extremely slow for me.

    Is anyone else having this issue or is it a problem on my end?

    I’ll check back later and see if the problem still exists.

  10. web hosting services · August 7, 2020

    I’d like to find out more? I’d care to find out more details.

  11. web hosting sites · August 8, 2020

    My brother suggested I might like this blog. He used to be entirely right.
    This put up truly made my day. You cann’t consider
    simply how so much time I had spent for this information! Thanks!

  12. web hosting reviews · August 8, 2020

    Thank you for the auspicious writeup. It in fact was a amusement account it.
    Look advanced to more added agreeable from you! However, how can we communicate?

  13. adreamoftrains web host · August 9, 2020

    Hey there would you mind stating which blog platform you’re working with?
    I’m going to start my own blog soon but I’m having a hard time making a decision between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your design and style seems different then most blogs and I’m looking for something
    completely unique. P.S Sorry for being off-topic but I had
    to ask! adreamoftrains web hosting companies

  14. cheap flights · August 26, 2020

    whoah this weblog is magnificent i like reading your articles.
    Stay up the great work! You already know, many individuals are searching round for
    this info, you could help them greatly.

  15. cheap flights · August 27, 2020

    An outstanding share! I have just forwarded this onto a
    friend who was doing a little research on this.
    And he in fact bought me dinner because I found it
    for him… lol. So allow me to reword this…. Thank YOU for the meal!!

    But yeah, thanks for spending the time to talk about this topic
    here on your site.

  16. cheap flights · August 27, 2020

    May I just say what a relief to find someone that genuinely knows what they are discussing on the web.
    You actually understand how to bring a problem to light and
    make it important. A lot more people really need to read this and understand this side of your story.
    It’s surprising you aren’t more popular given that you surely possess the gift.

  17. black mass · August 31, 2020

    hi!,I love your writing very so much! share we keep up a correspondence more approximately your post
    on AOL? I need an expert in this space to solve my problem.

    Maybe that’s you! Looking ahead to peer you.