Even if you have an innovative product or service, you still may notice it’s not getting the desired amount of attention in the marketplace. Making progress is even harder if your marketing budget is very small. Fortunately, there are several ways to stand out and be seen, which should hopefully result in larger profits.
Have a Strong Web Presence
The Internet is often the go-to place for people who want to find information quickly. That’s why it’s so important that your website accurately reflects what your business does or which products it sells. Keep your website updated and make sure it includes keywords that are relevant to what your audience wants. Also, remember that having a good web presence includes keeping social media profiles updated, interesting, and relevant.
Buy Reusable Marketing Items
Some small business owners make the costly mistake of buying a type of advertising that is very short-lived. For example, spending a lot of money on a full-page print advertisement that runs for a week in a magazine with only an average readership of 10,000 people is probably not the wisest approach to take.
Instead, consider buying vinyl banners from Printastic.com and using them in several places for the best visibility. You could work out a plan with the manager of a local baseball pitch to tie your banner near the bleachers during a few home games, and bring your banner to trade shows in nearby cities and towns to increase reach even further. Another option is to add banners outside of your business to increase visibility and help those driving by to know your business is there.
Polo shirts and tote bags are two other examples of marketing items with long lifespans. You might just give those products to employees, but every time workers use them in public, your company’s name, website, phone number, and other crucial details potentially get seen by people who may eventually be customers.
Agree to Get Interviewed
Check to see if your town hosts segments that allow small business owners to go on-air and talk about what makes their companies unique. If so, you could use the television or radio to spread the word, all without having to pay for airtime.
Getting interviewed is often overwhelming at first. Prepare for your interview, so you feel confident as it’s happening. It’s important to describe the highlights of your company in no more than a few sentences. When your message is concise, it’ll usually be understood clearly by listeners or viewers too.
Create Engaging YouTube Videos
It’s sometimes understandably difficult to convey why your product or service is so useful for solving a problem or meeting a need. Videos can answer questions like those in ways that hold a viewer’s attention. Aim to make videos that are short, purposeful, and aligned with your company’s messages.
Hopefully you now feel confident it’s possible to make your business visible on a budget. Get started today and see if the results pay off.