Creating a basic website is a relatively easy process, but attracting visitors to your site might be more difficult than you think. Even minor mistakes can drive your conversion rates into the ground and cost you quite a bit of money. These four tips will help you build an eye-catching, popular, and user-friendly website.
1. Produce High-Quality Content
One of the most effective ways to bring new visitors to your website is to regularly produce high-quality content. This can be done with a blog, white pages, how-tos, infographics, reviews, and press releases. Many specialists believe that content production should be one of the biggest components of an online marketing campaign. All of the content you publish must be interesting, relevant, up-to-date, and useful to your visitors.
2. Keep the Media to a Minimum
Media-rich websites no longer dominate the search engine results pages. Every media file you add to your website is going to slow your load times, and that can have a major impact on your conversion rates. As a general rule, you should only have a few key pieces of media that enhance the theme of your website rather than distract the visitor. Most of the integrated media files you would like on your site should be given their own pages or hosted elsewhere.
3. Simplify Your Location Page
A local business must have a clear location page that allows potential customers to find them quickly and easily. Without that type of information, a visitor might simply pass up your business and head to a competitor that is more convenient to find. Location pages are easier than ever to build and most companies, like Discount Tire Centers, integrate information from Google Maps. This makes them incredibly intuitive for those who have a Google account of any type.
4. Don’t Neglect Your Social Media
Staying active on social media has become a requirement for businesses of all types and sizes. All of your social media accounts should direct users back to your website, and they should be updated as often as possible. While you can pay for advertisements on these sites, your social media networks can be used to spread your company’s name for practically nothing as long as you remain diligent.
With the proper tools and tactics, every penny you spend on your website will be an investment in your company’s future. In as little as a few weeks, you could begin driving more visitors to your website and then converting that traffic into paying customers.