When you decide to start an online business, whether it is a completely virtual business or as an added component to your existing brick-and-mortar business, you will need to tap into a lot of different business services to flourish.
While, of course, there are many things that you and your staff can manage, many business-to-business services (B2B) are either so time-consuming or technically specialized that it would be more expedient to use them.
With that in mind, here are five B2B businesses idea to consider for your eCommerce business:
- Web Design.
Starting out, you might be able to get away with using a website builder program to build your own website. These are easy-to-use even if you don’t have any technical skills because they provide you with templates, graphics, font selection, and functional building blocks for layout. However, as your business matures, you will probably want to hire a web developer to code a more customized website for your business. As you get your website set up, you will also need to get a business address and a hosting account.
- Payment Processing Services
Since you will be getting buyers from all over the world, you will need to use a payment processing service that accepts global online payments. This service must offer strong security to win customer’s confidence and it should also have a fraud prevention system to avoid dealing with costly chargeback’s. In addition, if your business requires recurring billing, then you will benefit from a service that offers subscription billing.
Avoid the temptations to use a workaround to using a good payment processing system. If you have an awkward system like asking customers to call-in to make a purchase or, worse still, sending a check, you will lose a tremendous amount of business. It’s a little like having a physical business that only accepts cash payments. Unless you’re operating a food cart or kiosk, you would lose most of your customer base because most people prefer the convenience of using a credit or debit card to make a purchase.
- Marketing Services
While you can learn to do marketing on your own, you may want to hire a marketing service if (a) you have no idea how to market effectively (b) you don’t have the time to do it all yourself. A marketing service will spread brand awareness, informing your target market about your products or your services. Marketing online uses a variety of different strategies like content marketing, social media marketing, reputation management, paid advertising (usually pay-per-click), and search engine optimization (SEO).
- Email service provider.
Building relationships with your buyers is necessary, and the best way to do that is through offering an ezine. For this, you will need an email service provider that offers business features like 100% uptime guarantee, a high deliverability rate of promotional emails, broadcast and autoresponder emailing, and so on. While it is possible to get some of these features from free business-oriented email providers, you will get much better results with a paid service.
- Cloud Services
Depending on the type of business you have, you may benefit from cloud computing services. It will help your business reduce costs because cloud-based servers use mass-scale computing for power, software services, and physical storage. Moreover, if your business is international, you can access your files at anytime from anywhere by using any Internet-based device.
- Outsourced Services
You may need to use outsourcing services. This may be necessary even if you have a small staff, as your business may grow at a faster rate than your staff can handle.
Here are some examples of outsourced services that your business might need:
- 1. A bookkeeping and accounting service to keep track of all your business finances.
- 2. Blog writers for creating regular article content for your blog.
- 3. Copywriters for your sales letters and landing pages.
- 4. Graphic designers for banners, infographics, or other types of customized graphics.
- 5. Customer support to handle queries, or products not being received, defective merchandise, or refunds.
A Systematic Approach
Any type of eCommerce business has many moving parts, and they all must work in harmony, rather like the various cogs in a clock. By getting a clear idea about what B2B services you need to run your business effectively, you will be able to consistently improve the bottom line.