A lot goes into the design and build of an eCommerce website. In addition to the actual products you sell, it’s also important to consider the following website features.
One of the most important components of a quality eCommerce website is a user-friendly atmosphere. The average person in the U.S. spends 22.5 hours each week on the internet. Online consumers have come to expect a certain level of ease when navigating websites. If any of the available features or the checkout process is difficult to navigate, customers are likely to abandon their carts and exit the site. Additionally, if a customer has a poor experience on an eCommerce site, he or she is unlikely to return in the future.
Load time is another important factor to consider. The internet has made the shopping process a convenient one. We can order the items we need and want within minutes and then have them shipped right to our door in just a few days. What this means is that customers will not waste time waiting for slow pages to load. In fact, 53 percent of users will abandon a webpage if it takes more than three seconds to fully load.
Business branding is also important when designing an eCommerce site. The best brands in the world are easily recognizable by their logos, colors, and overall product quality. If a customer visits your shop, searches through your inventory, and then purchases something without ever recalling your brand, he or she is unlikely to become a repeat customer. Repeat customers are important and can be responsible for 65 percent of transactions on your site.
Technology is constantly changing, making it important to choose a platform that follows these trends. In order to remain competitive, eCommerce stores will need to keep up with trends such as one-click checkouts, chatbot customer service representatives, and in-depth tools that evaluate customers buying habits.
These updated technologies can also help to add a level of personalization to the online shopping experience. Choosing the right eCommerce platform can help you achieve this with features such as personalized emails and recommended products based on search history. Customers often attribute a positive experience to personalization. These customers are also more likely to recommend the shop to family and friends.
Search Engine Optimization Integrations
You can have the most user-friendly, personalized, and well-branded eCommerce site, but none of that matters if customers are not visiting your site. Search engine optimization (SEO) is the process of optimizing your site so it appears higher in search rankings. The goal is to have your eCommerce site appear on the first page of rankings when a potential customer searches for your product. A lot goes into an optimized site, but choosing the right eCommerce platform is the first step.
Your eCommerce platform is the base of your online business. A quality eCommerce site should be user-friendly, responsive, well-branded, and personalized, and have SEO integration capabilities. The eCommerce platform that you choose will have a direct correlation to your retail success.
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