20 New Year Goals You Must Set To Boost Sales

20 New Year Goals You Must Set To Boost Sales


No doubt you have heard the saying ‘New Year, new goals, new dreams and aspiration’. Any entrepreneur who wants to record massive success in sales must start at the beginning of the year to put things in place.

The New Year is a good time to reflect on your business’ progress over the past year and plan how to increase sales. If you want increased success this New Year, these top 20 New Year goals are designed to help you.

1. Promote Your Business Regularly

Too often the task of promoting a small businessbecomes monotonous thereby slipping to the bottom of the list. If you want to attract new customers, you have to make promotion a priority.

2. Set sales goals

If you’ve never set sales goals for yourself or your salespeople, now’s the time to start. Begin with a goal for the year and then break that down into monthly and weekly goals.

3. Broaden Your Horizon and Increase Sales Skills

If you want to increase your sales, doesn’t it make sense to get better at selling? Read books, devour audio and video programs and attend seminars on sales, marketing, negotiating, networking, psychology, business and more. Aim for completing at least one per month.

4. Join a new business organization or networking group.

There’s nothing like talking to other business people for sparking new ideas, refining old ones, and making contacts. Making the effort to be a part of a group will revitalize you and your business.

5.  Get better at social media

Social media is becoming more important for businesses and salespeople by the day. Face book, Twitter and YouTube offer tremendous opportunities for boosting your sales. If you’re not using them well, learn how.

6. Fire bad customers

Odds are, some of your customers suck.  They’re more trouble than they’re worth. Get rid of them and focus your time and energy on finding better, more profitable customers.

7.Make business planning a weekly event.

Planning is vital if you want a healthy, growing business. Business planning lets you take stock of what worked and what didn’t work, and helps you set new directions or adjust old goals. Set aside time each week to review, adjust, and look forward – or even better, make business planning a part of each day.

8. Dont Waste Your Time on what’s not important

Drop some unprofitable products or services. Drop some unprofitable sales channels. Entrepreneurs too often want to do more. But, time is limited. No matter how good you are, you can’t do it all!

9. Add new products or services

Even the smallest companies need to grow and change. Come up with new products and services. These are sure ways to bring in more income.

10. Groom an employee for a higher role

For your organization to grow, you’ll need to have good employees. Finding them from within and moving them up to higher levels of responsibility is often a good plan.

11. Reward

Don’t wait for this time next year to sit back and look at this list and see how you did. Post your goals where you, and everyone else, can see them. Measure how you are doing against your goals, and adjust as necessary. Do this at all the measurement points you built into the plan (monthly, quarterly, whatever intervals you selected).

12. Cut Expenses

Do not be caught in the web of spending unnecessarily. You need all the money you can get. Make it a thing of importance to allocate and use funds only when necessary.

13. Improve On Existing Products

Always seek new ways to improve your products. The better a product is, the more a customer will be willing to pay.

14. Good Relationship with Your Customers

Maintain a very good rapport with your customers. If this is done constantly, the customers would have no choice than to continue patronizing you.

15. Motivate Your Employees

This might sound funny, but indeed treating your members of your team right will tell on the way they treat their job descriptions. If an unsatisfied employee reacts harshly to a customer, it could make the customer stop patronizing you and that can lead to low sales.

16. Sponsor Community Projects

When you take part in community services you win the hearts of potential customers who will add profit to your business.

17. Drop What Isn’t Working

All products aren’t going to be super sellers, all sales methods aren’t going to work for everyone, and all suppliers or contractors aren’t going to be ideally suited to your business. If a technique or a product or a business relationship isn’t working for you, stop using it.

18. Reduce Short Term and Long Term Debt

One thing that drains all the money realized in sales is paying a huge debt. Cut down on debts.

19. Be Accountable

No one is going to take over the ownership of your company. However it really does pay to be accountable; Look for someone whose lifestyle you like and be mentored.

20. Stay Positive

Be optimistic that the New Year will be better than the others. Never Channel your energy on negativity.

As an entrepreneur, your new year resolutions should be set as goals and not ordinary resolutions. Set these goals and follow through on them and see how you would have climbed up the ladder of success when the year ends again.

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Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. sapna · January 18, 2013

    HI Valentine

    Great post!

    Very correct #8 holds the key, at times we are more interested in the least important task.Rewarding oneself after achieving the goals will keep us motivated.
    “Be positive” is the one which I liked the most from your list.

    Thanks for sharing this.


    • admin · January 19, 2013

      Hi Sapna,
      Glad to see you here and leaving this valuable comment, yes being positive really impact a greater things in everything we do.

      So glad you liked this posts.

      Thanks for your comment 🙂

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