SEO marketing is a dud – as far as most small business owners are concerned. They’ve adopted all known tactics – simple and complex – yet, their websites or blogs are nowhere to be found in search engine listings for their target keywords. They’ve exerted lots of time and effort, yet they’ve gotten little or no results.
Are you getting frustrated because your SEO efforts are not yielding the results you wanted? Have you, out of frustration, joined the proponents of the “SEO is dead” slogan?
What if you knew some powerful tactics that will help you get results from your SEO campaign? Well, that’s exactly what you’re about discovering. These five tips will change the face of your SEO marketing efforts and bring you awesome results – not overnight though.
1. Quality content comes first
Quality content is the key to the success of any online marketing campaign. Always offer valuable, problem-solving information on your website or blog.
You’ll be amazed to know that most of the pages ranking first in Google for many keywords do not actually contain such keywords at all. Rather, they only contain quality content centered on those keywords.
This does not mean you should ignore your target keywords. But concentrate more on the quality of your content – and the search engines will reward you with increased online visibility.
2. Publish new posts frequently
You should keep your website fresh by publishing new posts frequently. For a start, it’s best to publish at least three posts every week. But do more if you can.
Frequent posting of new content on your website or blog makes the search engine robots crawl your website frequently. And the more frequently these crawlers detect new content, the higher your search engine rankings.
3. Begin with low competition keywords
Just like you’re starting your business on a small scale with the intent of expanding it later, start your SEO efforts with keywords that are not keenly competed for. Only after you’ve ranked high for those should you consider more lucrative keywords.
Targeting keywords with high competition from the outset will only get you frustrated in the end. It’s almost impossible to overthrow the “big boys”.
4. Get the “weighty” backlinks
Undoubtedly, link building is the most important part of SEO, and it dictates the success of any SEO marketing campaign.
But do you know that not all links are useful? Yes, not all will bring results. Only these links will do:
- Links from sites with high Page Rank
- Links with the “do follow” attribute
- Links embedded within articles and guest posts, as against those within comments section
- Links from .edu and .gov sites
If you’ve not gotten results from link building, then you probably have not been creating these types of links. Get as many as possible links that fall under these categories and you’ll see positive results.
5. Social media helps SEO
Link all your social media profiles to your website or blog; it drives traffic and boosts SEO rankings like crazy. You know why? Let me explain:
Quality content spreads over social media like cancer. The more people share links to your content with others, the more backlinks you generate to your blog. And the more your backlinks, the higher your page rankings.
So, if you’ve been getting little or no results from your SEO marketing efforts, try these techniques and you’ll be awed. Yes, just take action now, and the great results will be yours!
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