When you are talking about your direct sales business, you get a lot of people who ask why they should buy products from a direct sales business as opposed to online or at a store.
The disadvantage to being a home-based business is that you are constantly forced to legitimize your business to potential clients. But once you understand the real benefits to buying from a direct sales company, it is easier to convey those benefits to potential clients.
Strong Social Aspect Of Sales
When you think about it, your little home-based business is the ideal shopping experience for anyone who wants to shop but does not want to deal with the mall. Your direct sales events are gatherings of people who, for the most part, already know each other or are all there for the same purpose. The social bonding that happens at a direct sales event can be a significant draw for people who have never experienced it before.
A direct sales experience is the ideal social event for people who love to shop. There are no parking hassles, there is no army of sales people pushing products, the atmosphere is friendly and not tense and your customers can examine products at their own pace.
Ask Direct Sales Consultant Questions
When you own a direct sales business, you have the opportunity to develop a rapport with your clients that salespeople in a mall never develop.
When you create a fun buying atmosphere at your events, you are putting your customers at ease and allowing them to feel comfortable enough to ask all of the questions they may have about your products. Your customers get the advantage of having all of their questions answered in a relaxed atmosphere and you get the chance to use those questions as a way to close more sales.
Direct Sales More Service
It is impossible for retail stores or even a website to give their clients personal demos of of the products that the customers are considering.
In a one on one sales presentation such as the home party environment or a personal demo conducted by a sales distributor the client gets to actually touch, feel and even try out the product before purchase.
The fast pace of the world today makes the home business, direct sales model a sales solution that works.
People crave more customer service, so are attracted to the personal attention they get in the direct sales environment.
Deb Bixler is a globally recognized direct sales expert who specialized in home party plan training. Teaching systems and best business practices for home business owners she provides real actions that work for all sales companies.