The inroad of social media in every form of online marketing is obvious. In fact, you simply cannot frame your online marketing strategy if you are not taking into account how you are going to promote your brand in social media sites. People are spending more time on social media sites than ever and they are using this platform to express themselves be it expressing anger, frustration or praising you or your service.
The most disconcerting or probably the most interesting fact about new age online buyers is that they use to check what other people are talking about the product or service, they are going to pay for. However, this is not anything new. We have been doing this for ages. We still give more value to the reviews and feedbacks of our friends than to other people. The same rule is applicable to social media sphere as well. When we are to find a restaurant nearby to enjoy a relaxing dinner, we always check what other people who have visited the restaurant have to say about that place by flipping through the reviews posted on Yelp or other customer review sites.
It is highly unlikely of us to buy a product or go to a restaurant which has got too many negative reviews from other customers. Now, we rarely believe in anonymous reviewers because they are easy to tamper and we can’t be sure whether they are genuine reviews or just another by products of a promotional stunt from the company. Probably, for that reasons social media marketers are turning their attention to those people who have huge fan followers in social circles commonly known as social media influencers. As people tend to give attention to these social media influencers, marketers are making a beelines to get them promote their service or product in order to push the trust value of their company.
Now a social media influencer does not need to be a TV star or a music sensation; not necessarily. He can be anyone; like say the ordinary looking guy who uses to say hello every time you pass by his house. To be treated as a social media influencer, one should have huge fan followers and the fans should be real ones and they should be active all the time. Now, do not go nuts if you cannot track these influencers because there are some cool tools available to help you do this. And my favorite one is Viralheat.
So, what you are supposed to do once you have got the list of top influencers in your domain? That is the million dollar question my friend and here I am going to find answer to this question –
Start rewarding your customers
As you are well aware of the fact that happy customers is the biggest asset that a company can ever have. As these customers always turn up to your store or visit your website to buy new products, you need to treat them differently. You can start a loyalty program for those customers who are all the praise for your service and who do not mind saying good things about your company on their social profiles. A freebie once in a while is a great way to motivate these customers who might have huge fans on social circles to express their gratitude by heaping praise on your on facebook or on their twitter account.
Promote your new Products
By reaching out to top influencers in your niche, you can get instant exposure to your new product or service if you can manage to get them sing about it. As these people are trusted by hundreds of people, it will be a hell lot easier of your to shoot your product to fame in no time. And these influencers happen to be bloggers that is going to be an icing on the cake. Sometimes, these bloggers hold contest or post exclusive review on the product and thus helping the company to reach out to its targeted audience.
So, good luck. Happy hunting of social media influencers to pep up the presence of your company in social media circle.
Michael Evans is a passionate writer and currently writes for insidershostreview.com where you can read trusted insidershostreview.com web hosting testimonial