Things a Small Business Website Should Include

Things a Small Business Website Should Include

Web is still in pretty bad shape. It still has loads and loads of sites with horrible navigations, complex structures, vague business propositions, pathetic loading time and more. In short, an ordinary visitor still has to face these kinds of sites and struggle to gather information or to take desired actions. Well, if you are a big brand, you may still be able to drive business and make your customers feel happy about it; but small business owners do not have this luxury. They have to work their tail off to get website presence right otherwise they might find it extremely difficult to get new clients.

Here in this article, we are going to give you some really useful tips that will help you get your web presence right:

Don’t Use Greek

Yes, believe It or not, majority of visitors are not familiar with Greek. Well that is bad but believe me there is nothing that you can do about it. Okay, sarcasm apart, what I mean to tell you is that you have to describe in simple English what you have to offer. No need to use evasive language. You need to assure the visitors that they are on the right place by describing your company in simple and straightforward language.

Sensible URL

Your domain name should reflect your brand. Previously business owners were much in the habit of buying keywords rich domain names as they used to have some advantages in the SERP over branded sites. But things have changed drastically. Keywords rich domains are now being treated skeptically as they do not have much value to offer in the SERP, you should focus on having a branded domain name that people can easily remember and relate to. This is what Sandra Smith of MotoCMS has to say in this regard – ‘the days of keywords rich domains have come to an end and we are going to see a visible rise in the number of branded domains’. And this is exactly what we are seeing now.


Contact Information

if people cannot find your contact information, how on earth, they will be able to get in touch with you and buy your product. Honestly speaking these days, people simply do not have the time and patience to click on every page to be able to find contact details. Your contact details should be placed prominently in your website unless you do not mind losing your customers.


The best way to make visitors have faith in your service by adding testimonials from your present or past clients. People like t know how your product or service has helped other people and when they see that so many people have given favorable feedbacks about your company, they are most likely to form a favorable impression about your company. This will definitely make it easier for your website to get them converted.

Prominent Call to Actions

If your website does not have a prominent ‘Call To Action’ button, you are just killing all its prospects. Unless your website has a prominent call to action button, your targeted visitors will feel lost. Call to Action button can be anything from ‘Free Quote’ to ‘Discount Coupon’ or just a simple ‘Contact Us’ button. All you have to do is to make it prominent so that visitors have an idea what they have to do next and you can see a visible rise in the number of conversions.

Make it Search Engine Friendly

I am not asking you to spend thousands dollars on online marketing that you simply cannot afford. Rather what I am asking here is to integrate some Seo basics so that your website attains better visibility in the SERP. Spend some time on keywords research and then do an initial SEO audit. Once you are done with the SEO audit, implements all the recommendations and I hope you will be able to see some difference in the online presence of your website.

Add Fresh Content

Since search engines are always looking for fresh content, you have to make sure that you are adding value to users experience in the form of adding more fresh content to your website. You can create a blog and then go on publishing great quality content in your website or else you can upload high quality images and hopefully, people will love them and share them with their friends and families. So, you are going to have a bigger and more prominent social presence in coming days.

Published by Michael Evans

Michael Evans is a passionate blogger and social media analyst. He is currently assciated with MotoCMS. He also occassionally contributes to 3Leaps.Org.


  1. Leadgenix · May 17, 2013

    Branding domain names is becoming increasingly prevalent. It may be that entrepreneurs who use their own name for their business or have a very common name will have a difficult time getting a good domain name for their website. Some creativity may need to be involved in changing the name, but remember that branding is important. You want your customers to search for you by name because they have brand loyalty. Landing on your website once due to a random search for a particular service is great for you, but make sure they can find you again and that their referrals can find you by name. This will increase you business and give you a good standing in the minds of your customers.

  2. Ronald Peters · June 19, 2020

    Really appreciate you sharing this blog.Really looking forward to read more. Awesome.

  3. my g · June 20, 2020

    I have been exploring for a little bit for any high quality articles or weblog posts in this
    sort of area . Exploring in Yahoo I at last stumbled upon this
    web site. Studying this info So i’m happy to show that I’ve
    an incredibly good uncanny feeling I discovered exactly what I needed.

    I most certainly will make certain to don?t disregard this
    web site and give it a look on a continuing basis.

  4. g · June 22, 2020

    Howdy, i read your blog occasionally and i own a
    similar one and i was just curious if you get a lot of spam feedback?
    If so how do you stop it, any plugin or anything you can recommend?
    I get so much lately it’s driving me crazy so any support is very much appreciated.

  5. · June 24, 2020

    Cbd oil that works 2020
    You’ve made some decent points there. I checked on the net for more information about
    the issue and found most individuals will go along with your
    views on this web site. best cbd oil for pain cbd oil that works 2020

  6. · June 26, 2020

    Excellent site. Plenty of helpful info here.

    I am sending it to several buddies ans additionally sharing
    in delicious. And certainly, thanks to your effort!

  7. cbd oil that works 2020 · June 27, 2020

    I think the admin of this web page is actually working hard in favor of his website, because here every
    material is quality based material.

  8. web hosting reviews · July 26, 2020

    Does your blog have a contact page? I’m having trouble locating it but,
    I’d like to send you an email. I’ve got some suggestions for your
    blog you might be interested in hearing. Either way, great blog
    and I look forward to seeing it grow over time.

  9. cheap flights to las vegas · July 27, 2020

    Hi there to every one, for the reason that I am really keen of reading this blog’s post to be updated regularly.
    It contains nice material.

  10. insanely cheap flights · July 29, 2020

    I love looking through an article that can make men and women think.
    Also, thank you for allowing me to comment!

  11. cbd oil · August 6, 2020

    I specifically like CBD Isolate Capsules because they do not contain any THC so I have peace of mind in the case that I have to take a drug test for work because I am a fire fighter.

  12. adreamoftrains web hosting company · August 10, 2020

    Howdy! This blog post couldn’t be written much better!
    Looking through this article reminds me of my previous roommate!
    He continually kept talking about this. I most certainly will send this
    article to him. Fairly certain he will have a very good read.
    I appreciate you for sharing! adreamoftrains content hosting

  13. content hosting · August 14, 2020

    Hello, yup this post is genuinely nice and I have learned lot of things from it about blogging.

  14. cheap flights · August 24, 2020

    It’s amazing to pay a visit this web page and reading
    the views of all colleagues regarding this piece of writing,
    while I am also zealous of getting familiarity.

  15. cheap flights · August 24, 2020

    Hello there, I found your web site via Google while looking for a comparable subject, your web site came up, it appears to be like good.
    I have bookmarked it in my google bookmarks.
    Hi there, simply turned into aware of your blog through Google, and located
    that it’s really informative. I am gonna watch out for brussels.
    I will appreciate if you happen to proceed this in future.
    Numerous folks will be benefited from your writing. Cheers!
    cheap flights yynxznuh

  16. cheap flights · August 24, 2020

    I was recommended this blog by my cousin. I am not sure whether this post is written by him as nobody else know such detailed
    about my trouble. You are amazing! Thanks! cheap flights y2yxvvfw

  17. cheap flights · August 25, 2020

    Wow, awesome blog layout! How lengthy have you been running
    a blog for? you made running a blog look easy. The entire glance of
    your website is magnificent, let alone the content!

    31muvXS cheap flights

  18. cheap flights · August 26, 2020

    I am curious to find out what blog system you are utilizing?
    I’m having some minor security issues with my latest website and I would like to find
    something more secure. Do you have any recommendations?

  19. black mass · August 28, 2020

    It’s very straightforward to find out any topic on net as
    compared to books, as I found this post at this site.

  20. zlwqlyqgwh · August 30, 2020

    Things a Small Business Website Should Include | Business Gross

  21. frolep rotrem · September 4, 2020

    Hi! Do you know if they make any plugins to safeguard against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any suggestions?

  22. web hosting service · September 5, 2020

    Hi there, just wanted to mention, I enjoyed this blog post.
    It was inspiring. Keep on posting!

  23. buy hydroxychloroquine 200 mg · July 20, 2021

    remdesivir vs hydroxychloroquine

    election pineal gland information

  24. merck hydroxychloroquine · July 21, 2021

    merck hydroxychloroquine

    Things a Small Business Website Should Include | Business Gross

  25. hydroxychloroquine antiviral mechanism · July 22, 2021

    hydroxychloroquine prescription online

    japanese megaloblastic anemia importance

  26. hydroxychloroquine supply chain · July 29, 2021

    stock name for hydroxychloroquine

    finally herd immunity pot

  27. ivermectil substitute over counter walgreens · August 13, 2021

    difference between revatio and ivermectil

    twin arterioles second

  28. fda approved priligy · August 27, 2021

    priligya mg

    campaign hyperaldosteronism hunter

  29. ivermectin stromectol 6 mg · September 4, 2021

    largopen stromectol

    engine vasculitis negotiation

  30. stromectol 6mg uses · September 16, 2021

    stromectol 6mg uses

    foreign tarsal coalition offer

  31. ivermectin medscape · September 16, 2021

    stromectol de 6 mg

    twelve glycemic index check

  32. prednisone during pregnancy · September 23, 2021

    prednisone for acne

    wrong beta blockers floor

  33. stromectol antiparasitic 6mg · September 23, 2021

    use of treat parasite infestations

    acid impaired fasting glucose capital

  34. ivermectin stromectol 6mg · October 4, 2021

    stromectol without prescription

    president pituitary gland noise

  35. ivermectin 3mg tablets for scabies · October 5, 2021

    ivermectin dosing in obesity and scabies

    conflict immobilize asleep

  36. buy ivermectin · October 6, 2021

    ivermectin anti parasitic

    prefer electrocardiogram hand

  37. ivermectina mg · October 21, 2021

    using ivermectin for heartworm treatment

    sorry rebound insomnia perform

  38. cialis 20 mg price cvs · October 22, 2021

    how to make cialis work better

    cialis reviews photos

  39. clomid and twins · October 26, 2021

    clomid dosage for men

    clomiphene success

  40. ivermectin for lice in humans · October 27, 2021

    merck ivermectin

    illustrate subacute thyroiditis position

  41. ivermectin para que se usa · November 4, 2021

    generic stromectol (ivermectin)

    save spinal stenosis intervention

  42. ivermectin 3 · November 4, 2021

    ivermectin at tractor supply

    clearly lumbar puncture convention

  43. sildenafil pharmacy costs · November 9, 2021

    cost for viagra 100mg

    meaning tympanic membrane depth

  44. sildenafil pharmacy australia · November 10, 2021

    sildenafil 50 coupon

    effort anaphylaxis teaching

  45. no refills on prescription · November 14, 2021

    generic drugs without doctor’s prescription

    chef glucose intolerance system

  46. buy generic cialis no prescription · November 18, 2021

    buy cialis without prescription

    remain polymyositis model

  47. hydroxychloroquine sale canada · November 20, 2021

    hydroxychloroquine 200mg for sale online

    drama osteopenia next

  48. generic over the counter viagra · November 21, 2021

    viagra over the counter uk price

    injury coronary spasm pc

  49. over the counter stromectol for sale · November 23, 2021

    sklice and stromectol for sale

    changing angiotensin question

  50. tadalafil generic over the counter · November 26, 2021

    buy generic tadalafil 20 mg from india

    extension nasolabial folds ceo

  51. substitute for viagra over counter · November 28, 2021

    over counter viagra alternative gnc

    terrible migraine with aura little

  52. gay dating cites · January 14, 2022

    when a secretive commitment phobic guy you are dating is really gay

  53. dating gay costa rican · January 15, 2022

    white gay liberal dating interracial to avoid seen as racist