20 Reasons To Be Rugged With Marketing

20 Reasons To Be Rugged With Marketing


Billboards, newspaper ads, television jingles, web promos are all common scenes in marketing. Marketing is a way of life and permeates every aspect of life. Little wonder marketing has become a science of its own.

Marketing has become such a great influence; no longer is anything or anyone accepted without it. Understanding the secrets of why marketing is such a great influence will help you become more rugged with marketing.

Here below are 20 reasons you must be rugged with selling your products.

1. To Establish Brand Recognition

The primary and most important benefit of marketing is brand recognition. Marketing strategies help to impress a brand in the minds of customers. This ensures that customers seek a particular brand of a product, rather than the brand seeking out its customers.

2. To Gain and retain customers

Once a brand has gained its ground and established its customers, marketing enables it to keep hold of its customers. This is essential so that the brand does not lose ground to products that newly come into the market.

3. To Identify real customers

Marketing strategies allow a business to identify prospective and actual customers. Instead of trying to force a product or service on unwilling customers, marketing helps to target customers who have the real need.

4. To Provide information

Marketing a product is the best way to provide information about it. The salient features of a product or service is what is used to market the product. It is this same information that will attract customers towards the product. Knowing a brand better ensures that customers will come to trust it better.

5. To save time

Marketing, and more so, effective marketing will help reduce the break-even period of a business. By promoting a product or service through effective marketing, a business can promote its sales and reach its intended clientele faster.

6. To Establish Trust

Repeated and effective marketing ensures that a product remains in the minds of its intended customers. This in the longer run would help in establishing brand trust, which would make customers choose the product irrespective of competition. Trust is created over a long period of time and marketing is an effective way in establishing it.

7. To Encourage referrals

Rigorous marketing encourages new customers to seek information about the brand. By making a product seen and heard frequently, a business also increases the chances of word-of-mouth referrals. The chances of suggesting an often-seen product is higher when compared to something that you do not see frequently or are unaware of.

8. To Tackle Issues

The various means of marketing a product can also act as a means of clearing inhibitions or misunderstandings about the quality or nature of a product or service. Often, marketing can become an effective tool in clarifying false impressions relating to a brand. This is one aspect of your business that you wouldn’t want to delay for anything. Here, being rugged is not an option.

9. To Cause More Focused Production

By making customer needs a primary focus, you will more likely develop products that match up with the needs of the customers. This means customers will experience more satisfaction with the product, which ultimately increases the likelihood of repeat purchases and brand loyalty.

10. To Cause Concentrated Strategy

Yet another reason for adopting the marketing concept is that you will have all functions aligned with the strategic vision of meeting the needs of customers. This helps define the role of employees more clearly. Marketers must perform diligent research to uncover needs and convey messages that explain benefits.

11. For Marketing Advantages

When you have a good understanding of what the market needs or wants, you have better ability to market effectively to people. Marketers research the market well to understand not only what is needed, but how to convey messages that clarify how their products align with those needs. Familiarity with the market allows you to build emotionally impacting appeals into ads and generate more business.

12. For Long-Term Profitability

Consistently understanding and delivering what the marketplace wants leads to long-term profitability. You can turn one-time buyers into repeat customers, with an ultimate goal of developing many loyal customers. Loyal customers buy more frequently and in larger volumes. They are also less susceptible to competition and more willing to pay higher prices.

13. To Reach Your Potential Customers

Effective marketing allows a business to reach its potential customers by fulfilling their needs at the right time. But, however effective or efficient a marketing strategy is, the success of a business will depend on the quality of the product or service it offers. Therefore, only a quality product marketed in the appropriate manner through an effective channel to reach its potential customers at the right time can achieve success.

14.To HelpDefine the brand

This is a very important element of the marketing plan because without it, a business wouldn’t last long. They would be exhausted. Hence a rugged marketing plan by defining your brand means knowing what you are selling and to whom you’re selling it to. In other words, it also helps you to define your audience. Without knowing who to market to, business owners can lose valuable time.

15. To keep Your Brand Alive

Some brands have died a natural death due to some measures that were not put in place. Rugged marketing is important because it helps keep your brand alive. The more you advertise your product, the more ‘in your face’ your product becomes. This makes it difficult for it to be forgotten.

16. So That You Can Continue In Business

The results you achieve through being a rugged marketer will always be positive. Hence you cannot achieve a positive result with your sales and be out of business. So, one of the reasons to continue to sell your brand is so that you continue as an entrepreneur.

17. To Expand The Scope Of Your Business

How rugged you are with your products determines how far it will be known. This means that if you go far into different locations, it also means your product will go far with you. This makes your product known by all and sundry.

18. To Increase Your Contact

Rigorous marketing helps you meet a whole lot of people. You are on the winning team because you increase your network, and increasing your network makes it possible to sell more of your product.

19. To Avoid Bankruptcy

The more you market and sell your product, the more income you get. When there is constant cash flow, it becomes difficult to go bankrupt. Bankruptcy  is what causes companies to fold up unexpectedly.

20. To Advertise Your Brand

Looking for fresh ways to make your brand known is part of the reasons you market. Hence a rugged marketing will expose your product to the larger market.

Bottom line is that if you want to reap the dividends of marketing, you must be willing to do the extraordinary. And what is that extraordinary thing to be done? It is rugged and rigorous marketing.

The more you practice it, the more people won’t be able to do without your brand. Make it a priortity, and see how successful you become.

Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. Liudas · April 6, 2013

    A great list of why you should do marketing 🙂

  2. Leadgenix · May 17, 2013

    Creating, developing, and promoting a brand is key to a successful marketing strategy. Brands are not just cool logos or names, but its an identity that people connect with emotionally. Nike for example instills emotions of competitiveness and victory. You feel like an athlete and a winner when you wear the Nike brand. Special K instills a sense of health and sisterhood in women. Women who buy Special K do it for health reasons and often to help support their community through breast cancer awareness and other campaigns. Brands are the future of marketing.

  3. thing g · June 20, 2020

    It’s hard to come by knowledgeable people about this topic,
    but you seem like you know what you’re talking about!

  4. no g · June 21, 2020

    Terrific post however I was wondering if you could write a litte more
    on this subject? I’d be very thankful if you could elaborate a little bit further.

  5. cbd oil that works 2020 · June 27, 2020

    of course like your web site but you need to check the spelling on several of your posts.
    Many of them are rife with spelling issues and I in finding it very troublesome to tell the reality then again I’ll certainly come
    again again.

  6. cbd oil that works 2020 · June 29, 2020

    hi!,I love your writing very so much! share we be in contact extra approximately your article on AOL?
    I require a specialist on this house to resolve my problem.
    May be that is you! Having a look ahead to see you.

  7. Eartha Andruzzi · July 7, 2020

    I simply want to mention I’m newbie to weblog and really loved your web page. Probably I’m going to bookmark your blog post . You absolutely have tremendous posts. Regards for revealing your web site.

  8. buy herb viagra · July 9, 2020

    The next time I check out a blog, I really hope that it does not disappoint me as long as this set. I indicate, I recognize it was my choice to read, however I in fact assumed youd have something fascinating to say. All I hear is a bunch of whimpering regarding something that you might fix if you werent too busy searching for attention.

  9. buy cbd · July 9, 2020

    Good job on this article! I really like how you presented your facts and how you made it interesting and easy to understand. Thank you.

  10. John Deere Diagnostic and Test Manuals · July 10, 2020

    Your blog is so informative … keep up the good work!!!! online casino

  11. windows with security screens · July 10, 2020

    Hmm is anyone else having problems with the images on this blog loading? I’m trying to figure out if its a problem on my end or if it’s the blog. Any responses would be greatly appreciated.

  12. find this · July 11, 2020

    I was extremely pleased to find this web-site. I wanted to many thanks for your time for this fantastic read!! I most definitely appreciating every little bit of it as well as I have you bookmarked to look into new stuff you article.

  13. cbd oil with 4 thc for sale · July 14, 2020

    I uncovered your blog website on google and also inspect a few of your very early messages. Remain to maintain the great run. I just extra up your RSS feed to my MSN News Viewers. Looking for onward to finding out more from you later on!?

  14. cbd oil for sale kentucky · July 14, 2020

    Great article. I discover something much more difficult on different blogs day-to-day. It will constantly be boosting to read material from various other authors and exercise a something from their store. I?d choose to make use of some with the material on my blog site whether you don?t mind. Natually I?ll provide you a web link on your internet blog site. Many thanks for sharing.

  15. cbd oil for dogs with epilepsy · July 15, 2020

    It?s difficult to discover knowledgeable individuals on this topic, yet you seem like you recognize what you?re discussing! Thanks

  16. ellivet cbd dog · July 15, 2020

    Aw, this was a really wonderful message. In idea I would like to put in writing like this furthermore? taking some time and also real effort to make a very good article? yet what can I state? I procrastinate alot and also never seem to obtain something done.

  17. cbd dog treats store locator · July 16, 2020

    There is noticeably a package to learn about this. I think you made certain wonderful factors in functions likewise.

  18. benefits of pure potent cbd oil? · July 18, 2020

    Nice post. I discover something extra challenging on various blog sites everyday. It will certainly constantly be promoting to read content from various other authors and exercise a little something from their store. I?d choose to make use of some with the content on my blog whether you don?t mind. Natually I?ll offer you a web link on your web blog. Many thanks for sharing.

  19. cbd capsules v oil · July 18, 2020

    Aw, this was a really nice message. In idea I wish to place in composing similar to this furthermore? requiring time as well as actual effort to make an excellent article? yet what can I claim? I procrastinate alot as well as never appear to obtain something done.

  20. Look At This · July 19, 2020

    Oh my benefits! an incredible post guy. Thanks However I am experiencing issue with ur rss. Don?t know why Unable to register for it. Exists anyone obtaining identical rss problem? Any person who recognizes kindly react. Thnkx

  21. see here now · July 21, 2020

    Would certainly you be intrigued in exchanging web links?

  22. Google · July 21, 2020

    Excellent blog you’ve got here.. It’s difficult to find high quality writing like yours nowadays. I really appreciate people like you! Take care!!

  23. Idalia Sauceda · July 21, 2020

    This truly addressed my problem, thanks!

  24. Eugene Westerhoff · July 22, 2020

    Oh my benefits! an incredible post dude. Thanks However I am experiencing concern with ur rss. Don?t understand why Not able to subscribe to it. Is there any individual getting the same rss trouble? Any individual that understands kindly react. Thnkx

  25. see this · July 24, 2020

    You made some good factors there. I viewed the web for the issue as well as located most individuals will support with your site.

  26. useful link · July 25, 2020

    extremely wonderful blog post, i definitely like this internet site, continue it

  27. more info here · July 26, 2020

    You should take part in a competition for one of the most effective blogs online. I will advise this website!

  28. google usa · July 27, 2020

    Hi there, I read your blog daily. Your humoristic style is awesome, keep it up!

  29. Read Full Article · July 27, 2020

    There are certainly a great deal of details like that to take into consideration. That is a wonderful indicate bring up. I use the thoughts above as basic ideas however plainly there are questions like the one you raise where one of the most essential point will be working in honest good faith. I don?t recognize if best practices have arised around things like that, yet I am sure that your task is clearly determined as an up for grabs. Both children and also ladies feel the influence of simply a moment?s enjoyment, for the remainder of their lives.

  30. cheap flights to florida jetblue · July 28, 2020

    If some one needs to be updated with most recent technologies therefore
    he must be visit this website and be up to date all the time.

  31. address · July 29, 2020

    I am frequently to blog writing and i actually appreciate your material. The short article has actually peaks my rate of interest. I am going to bookmark your site and maintain checking for brand-new details.

  32. click here to find out more · July 29, 2020

    Your location is valueble for me. Thanks !?

  33. flight scanner · July 31, 2020

    This is very interesting, You are a very skilled
    blogger. I have joined your feed and look forward to seeking more of your
    excellent post. Also, I’ve shared your web site in my social networks!

  34. over here · July 31, 2020

    I?d have to consult you right here. Which is not something I normally do! I delight in reviewing a post that will certainly make people believe. Additionally, thanks for enabling me to comment!

  35. taboo phone sex · August 1, 2020

    If you desire to take a good deal from this post then you have to apply such techniques to your won web site.

  36. Kimberly Crosby · August 1, 2020

    A couple in outdoor action from Karl

  37. at yahoo · August 2, 2020

    I was extremely happy to find this web-site. I intended to thanks for your time for this fantastic read!! I definitely taking pleasure in every bit of it as well as I have you bookmarked to look into new things you article.

  38. inquiry · August 3, 2020

    I uncovered your blog site on google as well as check a few of your early posts. Continue to keep up the great run. I just additional up your RSS feed to my MSN Information Reader. Looking for forward to learning more from you later!?

  39. Margarita Dehart · August 4, 2020

    With havin so much content do you ever run into any problems of plagorism or copyright violation? My website has a lot of exclusive content I’ve either written myself or outsourced but it appears a lot of it is popping it up all over the web without my authorization. Do you know any methods to help reduce content from being ripped off? I’d certainly appreciate it.

  40. Extra resources · August 4, 2020

    I was extremely delighted to locate this web-site. I wanted to thanks for your time for this wonderful read!! I absolutely appreciating every little bit of it and also I have you bookmarked to take a look at brand-new things you post.

  41. Check This Out · August 5, 2020

    Oh my benefits! a fantastic article dude. Thanks However I am experiencing problem with ur rss. Don?t know why Unable to sign up for it. Is there any individual getting identical rss issue? Anyone who knows kindly react. Thnkx

  42. cbd oil dog buy online · August 7, 2020

    Place on with this review, I absolutely think this website requires far more factor to consider. I?ll probably be once again to check out much more, thanks for that information.

  43. charlotte's web cbd gummies review · August 7, 2020

    Can I simply state what a relief to find somebody that really understands what theyre talking about on the web. You absolutely understand exactly how to bring an issue to light and make it important. More people require to read this as well as recognize this side of the story. I cant think youre not extra popular since you most definitely have the gift.

  44. pure organic cbd oil · August 9, 2020

    This actually addressed my issue, thanks!

  45. Lawanda Deierlein · August 10, 2020

    I?d need to check with you below. Which is not something I typically do! I enjoy reading a post that will make individuals believe. Likewise, many thanks for permitting me to comment!

  46. Christoper Fiora · August 11, 2020

    Aw, this was a truly great blog post. In idea I want to put in writing similar to this furthermore? taking some time as well as actual effort to make a great short article? but what can I claim? I hesitate alot and also by no means seem to obtain something done.

  47. viagra chemical name · August 14, 2020

    I?d need to check with you below. Which is not something I generally do! I appreciate checking out a post that will certainly make individuals believe. Also, many thanks for permitting me to comment!

  48. tricare viagra · August 15, 2020

    An intriguing conversation deserves remark. I believe that you ought to create extra on this topic, it may not be a frowned on topic however typically people are not enough to talk on such topics. To the following. Cheers

  49. how much is viagra per pill · August 17, 2020

    I am commonly to blog writing and i truly appreciate your web content. The post has really peaks my passion. I am going to bookmark your website and also maintain checking for brand-new info.

  50. what happens when a girl takes viagra · August 18, 2020

    you have a wonderful blog here! would certainly you such as to make some invite posts on my blog site?

  51. lower cost viagra · August 19, 2020

    Would certainly you be fascinated in exchanging web links?

  52. reverse viagra fictionmania · August 20, 2020

    There is noticeably a bundle to know about this. I think you made certain great points in features additionally.

  53. does anthem cover viagra · August 21, 2020

    I am usually to blog writing as well as i truly value your material. The write-up has really peaks my interest. I am mosting likely to bookmark your website and maintain looking for new info.

  54. best web hosting · August 25, 2020

    It’s the best time to make some plans for the future and it’s time to be happy.
    I have read this post and if I could I wish to suggest you few interesting things or tips.
    Perhaps you could write next articles referring
    to this article. I want to read even more things about it!

  55. cbd oil and diabetes type 2 · August 26, 2020

    This is the appropriate blog for anybody that intends to find out about this subject. You understand so much its almost difficult to say with you (not that I really would want?HaHa). You most definitely put a new spin on a topic thats been discussed for several years. Fantastic things, simply wonderful!

  56. cbd oil depression · August 27, 2020

    very good post, i certainly like this site, keep on it

  57. rwqwojltc · August 27, 2020

    20 Reasons To Be Rugged With Marketing | Business Gross

  58. cbd oil how many times a day · August 28, 2020

    Wonderful post. I find out something much more tough on different blogs daily. It will certainly constantly be promoting to check out material from other writers as well as practice a little something from their store. I?d like to use some with the web content on my blog whether you don?t mind. Natually I?ll give you a web link on your internet blog. Many thanks for sharing.

  59. blog · August 30, 2020

    Would certainly you be intrigued in trading links?

  60. black mass · August 30, 2020

    I’m really loving the theme/design of your blog. Do you ever run into any internet
    browser compatibility problems? A number of my blog visitors
    have complained about my site not operating correctly in Explorer but looks great in Firefox.
    Do you have any ideas to help fix this issue?

  61. Delta Stake · September 4, 2020

    You need to participate in a contest for one of the most effective blog sites online. I will certainly advise this site!

  62. viagra without a doctors prescription · February 28, 2021

    viagra without doctor prescription

    viagra without a doctor

  63. sildenafil rx price · May 10, 2021

    how much is teva sildenafil citrate 100mg

    sildenafil tablets