If you want your business to succeed, having a professional website is one of the best ways to do so. With the online market being almost unlimited, you’ll expand your client base significantly with a website. In fact, any business without a website is considered antiquated and out-of-date. Using a custom website builder is the way to go as you’ll end up with a website that’s properly designed, coded and formatted.
The only problem is it takes time for a website to be designed, coded and uploaded. It can take weeks — or even months — for your website to be ready for launch. That’s precious time you could be using to promote your company online.
So, what can you do to establish a Web presence while you wait for your website to get up and running?
Start a Blog
A blog is an excellent way to put your company name out there. You’ll be able to gain an online following through your blog. It may sound silly, but a personal blog can put the word out about your company and its products/services.
How does it do this?
Let’s say you’re someone surfing the Internet, looking for advice on how to paint your car. You find a blog written by a professional painter. You follow his suggestions and they work. You are interested in coming back to his blog when you need more advice and you see a link to a professional website in his bio.
That’s basically how a blog works to drive traffic to a business website. Simple, right? If you want to interest people in your business, start a blog that provides information on your industry. You’ll get a few hits in days and you can promote your blog. By the time your website is ready, you can put a link to the site and drive your blog traffic to your website.
Use a Free Website
If you’re desperate to get a professional-looking website up and running immediately, you may want to consider using a free website builder. There are sites that allow you to build a basic website. These sites enable you to upload your site and attract visitors quickly. When your official website launches, direct visitors to it with a link.
The downside of this method is the website usually looks somewhat unprofessional. The free website builders use their own domain names, so it means you won’t have your own company identity. Regardless, it’s something to get you started while your professional website is developed.
Use a Template
If you’ve already paid for the domain name and the hosting service, you may want to install a basic WordPress or Joomla template on your site to get a few basic pages up. You’ll find there are hundreds of free templates you can download, and they’ll provide the basic layout and format for your site. It won’t be the final product, but it is something you can use right away.
The good thing about using templates on your site is it will be easy to install the new template when it’s time to upload your real website. It will take a few minutes for the content to be copied over, and you won’t lose any money by switching to a new, professional-looking template.
For those serious about doing business online, this is probably the best option. Your website will look simple at first, but it will have your unique URL and layout. Once the professional web design is finished, it can be uploaded and your new site will launch.
About the Author: Farley Johnston has used eBizWebPages.com to build several websites over the past few years. He mentors new Web designers on how they can make their websites successful as well.