Many people feel that they can just create a piechart, stick some data on it, and call it an infographic. However, real infographics require plenty of work and dedication to become valuable to the target audience. Fortunately, to help give you an idea of what to aim for, here are 4 essential components you need to incorporate:
1. Compelling data.
The first thing you need to do is have compelling data that will truly benefit your audience. You also have to be willing to add or subtract pieces of data if you feel something different is needed.
You can leave out information if the infographic becomes too cluttered. In fact, you may be able to use the extra data in another infographic in the future. The key point to remember about organizing data is that the more flexible you are, the more easily the information will flow together.
It is also important that you work with people that are trained to collect accurate and relevant information for you to use. In doing so, you must also remind yourself not to be too controlling and to let the professionals do their job just as you would want in return. It is also essential to cite the resources used so that your audience can check the information for themselves if needed.
2. Storytelling aspects.
To make a successful infographic, you have to be able to tell a story combing both the data and graphics. By putting it all together in a format that is easy to read and understand, you will draw your audience in and keep them hooked. People love stories and they can be used to help build a connection with what they are reading about.
3. Visually appealing graphics and layouts.
With an infographic, it is not enough to simply have compelling data. It is important to have your designs work perfectly together as well to create harmony and carry the reader’s eyes easily. It is never enough to simply stick a colored box next to a piece of data or create a piechart.
Successful infographics combine clever designs and attractive layouts to help tell a story. For example, stats about road repairs could depict vehicles driving along a road that winds with the data. As long as you are creative and flexible, there is no limit to what you can do to make your pieces visually appealing.
4. Honesty and trust.
When building infographics, it is important to remember to focus on the information you are providing your audience and not necessarily the branding. If you make pieces that blatantly promote your products or services, you will not attract much attention. Instead, by focusing on providing quality pieces to your audience, you will help build a sense of trust that will naturally promote the brand on its own.
Promoting infographics is an excellent way of providing quality resources to your audience. Just remember to always put the required time and effort into making them to remain a trusted figure in their eyes.
Christian Boughner is a professional graphic designer. He loves writing in his spare time about art-related topics for a variety of websites. Click for information about a leading infographic design company.