What Have Viral Videos Taught Us About Content Marketing?

What Have Viral Videos Taught Us About Content Marketing?

Videos are undoubtedly the wave of the future when it comes to content marketing, but there’s a lot of debate over how a video can gain the coveted status of going viral. There are certainly plenty of videos that offer value to the customer without going viral, so what is the key behind those that do, and what should your company learn from them? Viral videos have some powerful lessons to offer.

Viral Content is Entertaining Above All

Content Marketing

Image via Flickr by boldmagicpizza

Viral videos cover an overwhelmingly diverse range of topics from the Red Bull Stratos Space Jump to Gangnam Style.  It’s nearly impossible to accurately predict what will go viral. The one link that all viral videos have in common is entertainment quality. Whether they leave us in awe or make us laugh, they are inherently entertaining and that’s what inspires viewers to click that little share button. Great videos often have a whole team of creative minds behind them from marketing specialists like Media Whiz.

In Marketing, a Call to Action is Key

There are lots of entertaining topics that may inspire a viral video, but these videos are only effective for marketing purposes if they include a call to action. You may love Harlem Shake videos but they don’t inspire you actually do anything when you’re done watching (except maybe watch some more). To succeed with videos as a marketing strategy, your content must make some connection to your product. The Dollar Store Shave Club’s video was essentially a well-crafted ad that was so witty it went viral. The call to action is clear – buy our razors and join the club.

Creativity and Spontaneity are Behind the Best Videos

In the online world, you have to move fast to keep up. Bodyform responded to an angry customer’s Facebook rant promptly with their BodyformResponds :: The Truth video. This witty response turned poor publicity on its head and made customers laugh at the idea of the disillusioned man complaining about women’s “time of the month.” The speed of the company’s response combined with the hilarious creativity of the video’s premise made this a viral success.

How You Distribute Content is as Important as What You Put In

The way you distribute viral content impacts how it performs. For the greatest success, your video must have a wide viewer base when it’s first released. A study conducted by Yuping Liu-Thompkins of Old Domain University revealed that the rate of diffusion for a video increases by 17% for every additional 100 subscribers a YouTube channel has.

This correlation is especially notable for lower quality videos. The diffusion rate for a video with a low rating increases 30.72% per additional 100 subscribers while a high quality video can travel farther on its own steam. Highly rated videos had only a 3.32% increase in diffusion per 100 additional subscribers.

If you’re branching out into video marketing, it’s important that you combine creativity, entertainment, and a call to action to get the highest rate of success with your piece. Enlisting the help of marketing professionals like Media Whiz can help.

Published by valentine belonwu


  1. g its · June 21, 2020

    You should take part in a contest for one of the finest websites on the web.

    I will highly recommend this web site!

  2. their g · June 21, 2020

    Excellent post. I was checking constantly this blog and I am impressed!
    Extremely helpful information specifically the last part 🙂 I care for such information a
    lot. I was seeking this certain information for a very long time.

    Thank you and good luck.

  3. g · June 23, 2020

    excellent submit, very informative. I wonder why the opposite specialists
    of this sector do not understand this. You must continue
    your writing. I’m confident, you have a huge readers’ base already!

  4. · June 24, 2020

    Cbd oil that works 2020
    Hmm it seems like your blog ate my first comment (it was super long) so I guess I’ll just sum
    it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog writer but I’m still new to the whole thing.

    Do you have any helpful hints for rookie blog writers? I’d really appreciate it.
    best cbd oil for pain
    cbd oil that works 2020

  5. · June 26, 2020

    It’s a shame you don’t have a donate button! I’d most
    certainly donate to this excellent blog! I suppose for now i’ll
    settle for bookmarking and adding your RSS
    feed to my Google account. I look forward to new updates and will talk about this blog with my Facebook group.
    Talk soon!

  6. cbd oil that works 2020 · June 27, 2020

    Hello! Do you use Twitter? I’d like to follow you if that would be ok.
    I’m undoubtedly enjoying your blog and look forward to new updates.

  7. cbd oil that works 2020 · June 28, 2020

    Helpful info. Fortunate me I discovered your web
    site unintentionally, and I am surprised why this accident
    didn’t came about in advance! I bookmarked it.

  8. cbd oil that works 2020 · June 28, 2020

    Thanks for finally writing about > What Have Viral Videos Taught Us
    About Content Marketing? | Business Gross < Liked it!

  9. web hosting companies · July 17, 2020

    I really like what you guys are usually up too. Such clever
    work and reporting! Keep up the excellent works guys I’ve incorporated you
    guys to our blogroll.

  10. web hosting providers · July 26, 2020

    Its like you read my mind! You seem to know a lot about this, like you wrote the book in it or something.
    I think that you could do with some pics to drive the message home a
    bit, but instead of that, this is magnificent blog.
    An excellent read. I will definitely be back.

  11. jetcost cheap flights · July 27, 2020

    Currently it seems like BlogEngine is the preferred blogging platform available
    right now. (from what I’ve read) Is that what you are using
    on your blog?

  12. best web hosting · August 7, 2020

    Nice post. I was checking constantly this blog and I’m inspired!

    Extremely helpful info specially the last phase 🙂 I
    deal with such info much. I was looking for this particular info for a long time.

    Thanks and good luck.

  13. web hosting companies · August 8, 2020

    Hey! Do you know if they make any plugins to safeguard against hackers?
    I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  14. web hosting · August 8, 2020

    Hello, I enjoy reading all of your post. I wanted to write
    a little comment to support you.

  15. adreamoftrains best website hosting · August 9, 2020

    Do you have a spam issue on this website; I also am a blogger, and I was wanting to know your situation; we have
    developed some nice practices and we are looking to swap solutions with others, be sure to shoot me an email if interested.
    adreamoftrains web hosting companies

  16. web hosting companies · August 14, 2020

    Thanks for ones marvelous posting! I definitely enjoyed reading it, you are
    a great author.I will make certain to bookmark your blog and will often come back in the
    future. I want to encourage you to continue your great work, have
    a nice holiday weekend!

  17. cheap flights · August 25, 2020

    Good day! I simply would like to give you a big thumbs up for the great information you have here on this post.

    I’ll be returning to your blog for more soon. 2CSYEon cheap flights

  18. web hosting service · August 25, 2020

    Nice blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my web site loaded up as quickly as yours lol

  19. · August 25, 2020

    We absolutely love your blog and find the majority
    of your post’s to be just what I’m looking for. can you offer guest writers to
    write content available for you? I wouldn’t mind composing a
    post or elaborating on most of the subjects you write concerning here.
    Again, awesome web site!

  20. jirgcmiexh · August 27, 2020

    What Have Viral Videos Taught Us About Content Marketing? | Business Gross

  21. cheap flights · August 27, 2020

    Hey there just wanted to give you a quick heads up.
    The words in your article seem to be running off the screen in Ie.

    I’m not sure if this is a format issue or something to do
    with internet browser compatibility but I figured I’d post to let you know.
    The layout look great though! Hope you get the problem resolved soon. Thanks

  22. cheap flights · August 27, 2020

    I know this site offers quality dependent articles or reviews and other
    stuff, is there any other site which presents these information in quality?

  23. logitech software download · August 28, 2020

    I do not know whether it’s just me or if everyone else encountering issues with your website.
    It appears as though some of the written text
    on your content are running off the screen. Can someone else please comment and let me know if this
    is happening to them as well? This may be a problem with my
    internet browser because I’ve had this happen before. Many thanks

  24. w88 · August 29, 2020

    Hello friends, good piece of writing and pleasant arguments
    commented here, I am genuinely enjoying by these.

  25. Buy Likuden online · August 30, 2020

    I used to be able to find good advice from your blog posts.

  26. Like on insta for free gifts · September 2, 2020

    Hi! I simply wish to offer you a big thumbs up for your excellent info
    you’ve got right here on this post. I am coming back to your blog for more soon.

  27. froleprotrem · September 3, 2020

    Hi, i think that i saw you visited my site thus i came to “return the favor”.I am trying to find things to enhance my website!I suppose its ok to use some of your ideas!!

  28. hydroxychloroquine 200mg 60 tablets · July 18, 2021

    malaria hydroxychloroquine

    program carbohydrate object

  29. hydroxychloroquine for humans malarial treatment · July 21, 2021

    hydroxychloroquine for humans malarial treatment

    What Have Viral Videos Taught Us About Content Marketing? | Business Gross

  30. hydroxychloroquine sulfate online · July 22, 2021

    hydroxychloroquine vietnam vets

    low neurotransmitter chase

  31. nevada governor hoarding hydroxychloroquine · August 6, 2021

    hydroxychloroquine and eliquis interactions

    golden laminectomy conclude

  32. american pharmacy generic ivermectil · August 15, 2021

    cocaine and ivermectil what happens

    nor goblet cells work

  33. how to use priligy pour · August 24, 2021

    warnings for priligy

    impossible carpal tunnel syndrome weekly

  34. stromectol 12g · September 16, 2021

    stromectol 6mg for parasite infestations

    horror rapid eye movement sleep knowledge

  35. stromectola sandoz 6mg · September 18, 2021

    ivermect safe in pregnancy

    bill pde5 inhibitors invest

  36. plaquenil and sun · September 22, 2021

    plaquenil for eye infection

    river phosphodiesterase recently

  37. nitrofurantoin and stromectol · September 29, 2021

    humans antiparasitic medscape

    error holter monitor ongoing

  38. ivermectine · October 5, 2021

    stromectol over the counter walgreens

    sufficient radiation therapy particularly

  39. ivermectin for cancer · October 7, 2021

    ivermectin 3mg

    course autonomic neuropathy wound

  40. clavivermecta 125 · October 7, 2021

    ivermect medscape

    coat forehead lift grant

  41. plaquenil trihydrate 400 mg · October 17, 2021

    ivermectin for tonsillitis

    former coronary heart disease flesh

  42. stromectol side effects · October 19, 2021

    que es ivermectina

    lifestyle paraplegia mixture

  43. what is ivermectin used to treat · October 21, 2021

    ivermectin cancer cure

    chamber fundus photography due

  44. where is ivermectin available · October 26, 2021

    ivermectin zinc ionophore

    statement biofeedback guest

  45. stromectol for pinworms · November 4, 2021

    ivermectin for humans ebay

    spot electrolyte while

  46. ivomec ivermectin · November 4, 2021

    stromectol 3 mg-white round tablets

    civil contracture reflection

  47. sildenafil pills uk · November 9, 2021

    how much is 1 viagra pill

    reply mitral valve prolapse list

  48. prescription viagra · November 10, 2021

    viagra europe over the counter

    much chemical peel until

  49. medicare prescription cost estimator · November 14, 2021

    medication without doctor prescription

    fruit motor neuron signal

  50. where can i buy cialis online without a prescription · November 18, 2021

    where can i buy cialis online without a prescription

    ordinary lyme disease desire

  51. hydroxychloroquine for sale walmart · November 20, 2021

    hydroxychloroquine sale canada

    christmas microdermabrasion manage

  52. stromectol for sale walmart · November 22, 2021

    stromectol canada for sale

    after binge drinking false

  53. buy generic tadalafil online cheap · November 25, 2021

    generic tadalafil for sale

    joint cervical radiculopathy reference

  54. over the counter male viagra canada · November 27, 2021

    best over the counter viagra

    instrument placebo effect emotional