Online Marketing Options for Small Businesses and How to Optimize Them

Online Marketing Options for Small Businesses and How to Optimize Them


Today, almost everything brings better results when done online – marketing is no exception. The internet has changed the face of marketing, as it makes it easier for businesses to reach out to larger audiences, more customers, and farther distances.

Now, you can send and receive email messages and files from clients within seconds, and you can communicate with them via video calling…

Away with the communication advantage, and let’s get back to the marketing talk. You can market your small business online using various platforms. While some of these, such as social media marketing, will cost next to nothing, others will require some investment – cash.

Yes, for your small business to reach a larger audience that will pay attention to it, you’ll have to invest some bucks.

Here, we’ll be looking at various online advertisement methods – paid advertisement – for small business owners and how you can harness them for maximal results.

1.     Pay-per-click (PPC) advertising

In this form of online advertising, you design your ads for display, but you only pay when people click on your ads (thus the name, “pay-per-click”).

You may choose to display your ads in the form of text blocks or banners. Whichever of these you choose will contain a link redirecting to your website. So, when an interested potential customer sees your ad and clicks on it, you’ll be charged for that click.

One great advantage of PPC marketing is that you can decide such factors such as locations where you want to ads displayed and hours of the day when you want them displayed. So, you only direct your ads where you think they’ll work!

2. Cost-per-actin (CPA) advertising

This is one of the commonest forms of online marketing. In CPA marketing, publishers display your ads on their websites. But you only pay when certain actions are taken by visitors, such as when they complete a survey, or when they click a particular page on your website.

This is a more economical marketing technique, as it ensures that you pay only when potential customers have taken the action your want.

3. Cost per mille

In this form of advertising, your ads are displayed on publishers’ websites. But, unlike the two techniques described earlier, you only pay when 1000 visitors have viewed those pages on which your ads are displayed (i.e. you only pay per 1000 views).

This technique is best suited for small businesses that want quick exposure, as many people will get to see your ads, especially if they are bold, clear, and placed at the top of the publisher’s page.

4. Cost per view

In this technique, you publish a promotional video on advertisers’ websites. You pay advertisers only when visitors view the video – completely.

With this technique, you’ll engage more potential customers. Also, you’re able to evaluate how interesting they find your products and services. You can do this by simply checking if each viewer watched the video completely or “dropped off” along the way.

5. Cost per visitor

This technique gives you a clear picture of how well your campaign fares. As is the case with others described, you’ll display your ads on advertisers’ websites. But you only pay for each visitor that lands on your website through the ad on the advertiser’s page.

This technique is also very suitable for small business owners.

How To Optimize Your Chosen Technique
Here are few tips on how to make your chosen online marketing technique work magically for you:

  • Conduct a keyword research before designing your ads and choose the best keywords for your campaign. Find out which keywords people are using to search for your products or services and use them.
  • Manage your budget efficiently. Only adopt a technique that won’t force you to break the bank.
  • Enhance conversions by making your site easy to navigate.
  • Create an effective landing page. Add powerful but subtle call-to-action statements that will turn visitors into customers.
  • Include catchy information in your ads. Be brief but clear. Also, include contact information, if possible.
  • Always check your progress to know what works and what doesn’t. It’s wasteful to keep spending on a campaign that’s not yielding results.
  • Add your URL boldly in your ads. Some visitors won’t click your ad but would rather open a fresh tab to visit your URL directly. Others will only memorize your URL address to visit it at a later convenient time.
  • For PPC marketing, lower bids on terms that are converting well and increase bids for those that aren’t doing fine.

For all new and small businesses, paid advertising is the shortcut to exposure and to getting more customers. Adopt any of the describe techniques that you think best suits you business, and watch your business grow.

Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu


  1. Leadgenix · May 17, 2013

    Pay Per Click Advertising is quickly growing. In the good old days, companies would spend money for air time for commercials or billboard space with no guarantee that anyone was even seeing those advertisements. With Pay Per Click Advertising, the company only pays for the exposure that actually occurs. If the user clicks, the user sees what the company is paying for. If the user does not click, the company does not suffer. It is like old fashioned marketing, only more efficient.

  2. their g · June 20, 2020

    First of all I want to say fantastic blog! I had a quick question in which I’d like to ask if you do not
    mind. I was curious to find out how you center yourself and clear your thoughts before writing.
    I’ve had difficulty clearing my thoughts in getting my ideas out there.
    I do enjoy writing however it just seems like the
    first 10 to 15 minutes are generally lost just trying to figure out how to begin.
    Any ideas or hints? Thank you!

  3. will g · June 21, 2020

    Right now it looks like Expression Engine is the best blogging platform available
    right now. (from what I’ve read) Is that what you are using on your blog?

  4. g · June 22, 2020

    I read this post fully about the resemblance of latest and
    earlier technologies, it’s amazing article.

  5. · June 24, 2020

    Cbd oil that works 2020
    This is a topic which is close to my heart… Cheers! Exactly where
    are your contact details though? best rated cbd oil cbd oil that works 2020

  6. · June 27, 2020

    It is appropriate time to make a few plans for the future and
    it’s time to be happy. I have learn this post and if I may just I want to counsel
    you some attention-grabbing things or advice. Perhaps you could write next articles relating to this article.
    I desire to read even more issues approximately it!

  7. cbd oil that works 2020 · June 27, 2020

    What’s up mates, how is the whole thing, and what you wish for to say
    regarding this paragraph, in my view its in fact remarkable designed for me.

  8. Emil Kitcher · July 7, 2020

    I simply want to say I am beginner to blogs and actually enjoyed this web-site. Very likely I’m likely to bookmark your site . You absolutely have tremendous posts. Thank you for sharing with us your blog.

  9. where to buy genuine viagra online · July 8, 2020

    Can I just claim what a relief to locate someone that really recognizes what theyre talking about on the net. You most definitely know how to bring an issue to light and make it vital. Even more individuals need to read this and understand this side of the story. I cant believe youre not a lot more preferred due to the fact that you most definitely have the gift.

  10. buy cbd · July 9, 2020

    Wow! This could be one particular of the most helpful blogs We’ve ever arrive across on this subject. Basically Excellent. I’m also an expert in this topic therefore I can understand your effort.

  11. screens for security doors · July 10, 2020

    This design is incredible! You most certainly know how to keep a reader amused. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Fantastic job. I really loved what you had to say, and more than that, how you presented it. Too cool!

  12. security screen mesh · July 10, 2020

    It’s a shame you don’t have a donate button! I’d definitely donate to this brilliant blog! I guess for now i’ll settle for book-marking and adding your RSS feed to my Google account. I look forward to brand new updates and will talk about this website with my Facebook group. Chat soon!

  13. John Deere Technical Manuals · July 10, 2020

    The details on News is very much imptortant to us.

  14. via · July 13, 2020

    Aw, this was an actually wonderful blog post. In suggestion I want to put in composing such as this furthermore? taking time as well as real initiative to make an excellent short article? but what can I say? I put things off alot and never seem to obtain something done.

  15. cbd sign for sale · July 13, 2020

    really nice message, i definitely like this site, go on it

  16. high cbd flowers for sale · July 14, 2020

    This actually addressed my trouble, thanks!

  17. Tractor Workshop Manuals · July 14, 2020

    Some truly excellent articles on this internet site , regards for contribution.

  18. can humans eat cbd dog treats · July 15, 2020

    After research study a few of the blog posts on your internet site currently, and also I absolutely like your way of blogging. I bookmarked it to my book marking website list as well as will be examining back soon. Pls check out my web site too and also let me recognize what you think.

  19. mint cbd dog · July 16, 2020

    Place on with this write-up, I absolutely believe this website needs a lot more consideration. I?ll probably be again to check out much more, many thanks for that info.

  20. best cbd dog oil · July 16, 2020

    An interesting conversation deserves remark. I think that you need to write extra on this subject, it might not be a forbidden subject however normally individuals are not enough to speak on such topics. To the following. Cheers

  21. web hosting reviews · July 18, 2020

    For the reason that the admin of this web page is working, no hesitation very quickly it will be renowned, due to its feature contents.

  22. cbd benefits for anxiety · July 18, 2020

    An excellent share, I just offered this onto a colleague who was doing a little analysis on this. And he in fact bought me morning meal due to the fact that I found it for him. smile. So let me reword that: Thnx for the reward! However yeah Thnkx for investing the time to review this, I really feel strongly about it as well as enjoy finding out more on this topic. Preferably, as you end up being competence, would certainly you mind upgrading your blog with even more information? It is highly handy for me. Big thumb up for this blog post!

  23. cibdex cbd capsules · July 19, 2020

    The next time I review a blog, I hope that it does not disappoint me as long as this. I mean, I understand it was my choice to read, however I really believed youd have something fascinating to claim. All I listen to is a number of whimpering concerning something that you can take care of if you werent as well busy seeking interest.

  24. check over here · July 19, 2020

    This really answered my problem, thanks!

  25. see this here · July 20, 2020

    I am often to blog writing and i actually appreciate your web content. The short article has actually peaks my interest. I am going to bookmark your website and maintain looking for brand-new information.

  26. Karl Solich · July 21, 2020

    An impressive share, I simply provided this onto a colleague that was doing a little evaluation on this. And he as a matter of fact bought me morning meal due to the fact that I discovered it for him. smile. So let me rephrase that: Thnx for the treat! Yet yeah Thnkx for investing the moment to review this, I really feel strongly regarding it and love reading more on this subject. If possible, as you become experience, would you mind upgrading your blog site with even more details? It is very handy for me. Huge thumb up for this article!

  27. Delphia Ku · July 23, 2020

    This is the best blog site for anyone that intends to find out about this topic. You understand so much its almost tough to argue with you (not that I in fact would want?HaHa). You definitely placed a new spin on a topic thats been covered for many years. Excellent things, simply fantastic!

  28. go · July 23, 2020

    It?s tough to locate knowledgeable people on this topic, however you seem like you recognize what you?re discussing! Many thanks

  29. try these out · July 24, 2020

    you have a terrific blog site below! would certainly you like to make some welcome posts on my blog site?

  30. best web hosting sites · July 25, 2020

    In fact no matter if someone doesn’t understand then its
    up to other people that they will help, so here it takes place.

  31. free sexting site · July 26, 2020

    hello!,I like your writing very much! share we keep in touch
    extra about your post on AOL? I require an expert in this house to solve my
    problem. Maybe that is you! Having a look forward
    to look you.

  32. Web Site · July 26, 2020

    I?d have to consult you below. Which is not something I usually do! I take pleasure in reading a blog post that will certainly make individuals think. Also, thanks for allowing me to comment!

  33. site link · July 28, 2020

    Your place is valueble for me. Thanks !?

  34. pop over to this site · July 29, 2020

    It?s hard to find experienced individuals on this subject, however you seem like you understand what you?re talking about! Thanks

  35. i thought about this · July 30, 2020

    I am usually to blogging and also i actually value your web content. The write-up has actually peaks my rate of interest. I am mosting likely to bookmark your site and maintain checking for brand-new info.

  36. 안전토토 · July 30, 2020

    Best you can see in the morning !

  37. you can check here · July 31, 2020

    This is the right blog site for any individual who intends to learn about this topic. You understand a lot its practically hard to suggest with you (not that I actually would want?HaHa). You certainly placed a new spin on a subject thats been blogged about for years. Wonderful stuff, simply wonderful!

  38. 안전사이트 · July 31, 2020

    Best you can see in the morning !

  39. Gina · August 2, 2020

    Great blog here! Also your website loads up very fast! What host are you using? Can I get your affiliate link to your host? I wish my site loaded up as fast as yours lol

  40. read full report · August 2, 2020

    I?d need to contact you here. Which is not something I usually do! I take pleasure in checking out a post that will certainly make individuals assume. Also, many thanks for enabling me to comment!

  41. see post · August 3, 2020

    Can I just claim what a relief to find a person that in fact recognizes what theyre speaking about online. You most definitely know exactly how to bring an issue to light and also make it important. More individuals require to read this as well as comprehend this side of the story. I angle believe youre not a lot more prominent since you definitely have the present.

  42. online · August 4, 2020

    There is noticeably a bundle to understand about this. I think you ensured good points in attributes likewise.

  43. click here for info · August 5, 2020

    You made some respectable factors there. I viewed the web for the problem as well as located most individuals will certainly support with your internet site.

  44. Crim Safe · August 6, 2020

    Does your site have a contact page? I’m having problems locating it but, I’d like to shoot you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great website and I look forward to seeing it develop over time.

  45. security screens phoenix · August 6, 2020

    Hey there! I’m at work surfing around your blog from my new iphone! Just wanted to say I love reading through your blog and look forward to all your posts! Carry on the excellent work!

  46. french doors with security screens · August 6, 2020

    Hello are using WordPress for your site platform? I’m new to the blog world but I’m trying to get started and set up my own. Do you need any coding knowledge to make your own blog? Any help would be really appreciated!

  47. buy 1500 cbd oil for vaping online · August 7, 2020

    An interesting conversation deserves remark. I assume that you ought to write extra on this subject, it might not be a taboo subject however usually individuals are insufficient to talk on such topics. To the following. Thanks

  48. cbd gummies 10 mg · August 7, 2020

    Oh my goodness! a remarkable short article guy. Thank you Nonetheless I am experiencing issue with ur rss. Don?t know why Not able to sign up for it. Is there anybody obtaining similar rss trouble? Any person who recognizes kindly respond. Thnkx

  49. vitacost cbd oil · August 9, 2020

    You ought to take part in a contest for one of the most effective blog sites on the internet. I will certainly advise this site!

  50. Wade Lum · August 10, 2020

    Would certainly you be fascinated in trading web links?

  51. Dalila Sitto · August 11, 2020

    Can I simply say what a relief to discover someone that really recognizes what theyre discussing online. You most definitely know exactly how to bring a problem to light as well as make it essential. More people require to read this as well as understand this side of the story. I cant believe youre not extra prominent due to the fact that you definitely have the gift.

  52. website hosting services · August 11, 2020

    Very good article. I certainly love this website. Keep it up!

  53. adreamoftrains hosting services · August 11, 2020

    Piece of writing writing is also a fun, if you be familiar with afterward
    you can write if not it is difficult to write. adreamoftrains web hosting

  54. reverse viagra · August 14, 2020

    This website is actually a walk-through for all of the details you desired concerning this and also didn?t understand that to ask. Glimpse here, as well as you?ll certainly uncover it.

  55. pill similar to viagra · August 14, 2020

    Good post. I discover something more challenging on different blogs day-to-day. It will certainly constantly be stimulating to check out material from other writers and practice a something from their shop. I?d favor to make use of some with the material on my blog site whether you don?t mind. Natually I?ll offer you a web link on your web blog. Thanks for sharing.

  56. how much does viagra costs · August 17, 2020

    Your area is valueble for me. Thanks !?

  57. viagra like products · August 18, 2020

    I?d have to talk to you below. Which is not something I generally do! I take pleasure in reviewing a blog post that will make people think. Additionally, thanks for enabling me to comment!

  58. results of taking 300 mg of viagra · August 19, 2020

    Would certainly you be interested in trading web links?

  59. standard viagra dose · August 20, 2020

    This is the appropriate blog for any person who wishes to discover this subject. You realize a lot its nearly hard to say with you (not that I really would want?HaHa). You certainly placed a brand-new spin on a topic thats been written about for several years. Great stuff, just wonderful!

  60. herbal viagra cvs · August 21, 2020

    Hey there! I just would love to give a substantial thumbs up for the great info you have below on this article. I will be coming back to your blog for more soon.

  61. ดูบอล · August 24, 2020

    A great tip if you’re new to owning an Casino is not to store too much personal information on your phone. If by accident, your phone is lost or even stolen, someone can easily go through it, and access all of your sensitive information. It’s a good idea to keep this in mind.

  62. สล็อต · August 25, 2020

    The opposite team will have to use three to four of their defendants to cover all the runners and prevent passes.

  63. best digital marketing in mangalore · August 25, 2020

    I know this if off topic but I’m looking into starting my own blog and was wondering what all is required to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web smart so I’m not 100 certain. Any recommendations or advice would be greatly appreciated. Thank you

  64. best digital marketing in mangalore · August 25, 2020

    Hey outstanding blog! Does running a blog such as this take a lot of work? I have virtually no understanding of computer programming but I had been hoping to start my own blog in the near future. Anyhow, if you have any ideas or techniques for new blog owners please share. I know this is off subject nevertheless I simply needed to ask. Thanks!

  65. รับแทงบอล · August 26, 2020

    The clay in the mask will help soak up excess oil on your skin.

  66. cbd oil taste · August 26, 2020

    You must participate in a competition for one of the very best blog sites on the web. I will suggest this site!

  67. cheap flights · August 27, 2020

    Nice post. I learn something new and challenging on websites I stumbleupon on a daily basis.
    It’s always helpful to read content from other writers and practice a little
    something from their sites.

  68. cbd oil supplement · August 27, 2020

    Area on with this article, I absolutely believe this website requires far more factor to consider. I?ll possibly be once more to check out a lot more, many thanks for that information.

  69. cbd oil reactions · August 28, 2020

    This really addressed my problem, thank you!

  70. รับแทงบอล · August 28, 2020

    Sometimes your opponent is doing something that you can see in the heat of the moment.

  71. แทงบอลออนไลน์ · August 29, 2020

    There have been no negative side effects with regards to this supplement.

  72. Joker · August 29, 2020

    This is not good because you have to stay on top of your game.

  73. click to find out more · August 31, 2020

    There are absolutely a lot of information like that to consider. That is a fantastic indicate raise. I use the thoughts above as general ideas yet clearly there are inquiries like the one you raise where the most important thing will certainly be working in truthful good faith. I don?t recognize if finest methods have arised around things like that, however I am sure that your job is clearly determined as an up for grabs. Both boys and also girls feel the impact of just a moment?s pleasure, for the remainder of their lives.

  74. การพนัน · August 31, 2020

    Research who your readers are before you ever start writing.

  75. คาสิโนออนไลน์ · August 31, 2020

    Keep the communication with your team going throughout the game.

  76. ดูบอลสด · September 1, 2020

    If you are coaching a team, you need to set an example of what is expected.

  77. แทงบอล · September 1, 2020

    This can lead to real trouble, so parents, stay involved!

  78. สล๊อต · September 1, 2020

    This intimidates the viewers sense of comfort and ease of reading.

  79. การพนัน · September 1, 2020

    Facebook and Twitter. Try pushing the ball with the inside of your foot if you need to defend it.

  80. Sa · September 2, 2020

    As you get better, you will find that you can cut back and forth with the ball, switching from the inside to the outside of your foot.

  81. พนันฟุตบอล · September 2, 2020

    If you are constantly on the move, and filled with energy, the other team will have to step up their game to match your enthusiasm.

  82. เกมสล็อต · September 2, 2020

    Pay attention to comments and respond to everything you can.

  83. แทงบอลออนไลน์ · September 2, 2020

    This means you have to be in good shape and have quick reflexes.

  84. แทงบอลสด · September 2, 2020

    Understand that there is always room for improvement in your game of football.

  85. gglwplvjn · September 3, 2020

    Online Marketing Options for Small Businesses and How to Optimize Them | Business Gross

  86. Boss Security Screens · September 3, 2020

    My developer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am worried about switching to another platform. I have heard excellent things about Is there a way I can import all my wordpress content into it? Any kind of help would be greatly appreciated!

  87. แทงบอลออนไลน์ฟรี · September 3, 2020

    หากคุณคือผู้เล่นคาสิโนออนไลน์ที่กำลังตามหาแหล่งคาสิโนออนไลน์ที่ดีที่สุดในเอเชีย เราขอแนะนำให้ทุกท่านรู้จักกับ คาสิโนออนไลน์ บนเว็บไซต์ของเรา ซึ่ง คาสิโนออนไลน์ บนเว็บไซต์ของเรานั้นเป็น

  88. รับแทงบอล · September 3, 2020

    Meta tags are important components of your HTML design.

  89. บาคาร่า · September 4, 2020

    If it’s not updated constantly, then there’s no blog.

  90. Dania Uihlein · September 4, 2020

    You made some respectable points there. I viewed the web for the problem and discovered most people will certainly accompany with your website.

  91. รับแทงบอล · September 4, 2020

    Avoid the overuse of personal pronouns.

  92. รับแทงบอล · September 5, 2020

    You will find that you will have these days, and then you will also have other days where it will be hard for you to write anything at all.

  93. viagra without dr prescription · February 28, 2021

    viagra without prescription

    viagra without a doctor prescription

  94. does sildenafil cause chest pains · May 10, 2021

    maxim dose of sildenafil 20 mg

    generic sildenafil citrate 50mg

  95. stromectol 3 mg tablet · May 13, 2021

    stromectol walgreens

    stromectol online bestellen

  96. online viagra prescription · May 16, 2021

    viagra without prescription

    online viagra without a doctor prescription