If you have started a business, you might have realised that gaining new customers is not quite as easy as you initially thought. There are 1000s of new businesses starting up every single year. Many of them fail.
This is not because they are not supplying the right products, targeting the wrong customers or don’t have sufficient funds; they are just not making the sales. Marketing is an art and if you do it correctly, the rewards can be extremely large. Here are some unique ways to gain exposure to your target audience.
Do you have company vehicles? If you have and you don’t have graphics promoting your business, then you are losing out. Having vehicles sign written will mean that you gain exposure to hundreds of people every single day.
Many of the companies that provide these graphics can actually make them on magnetic material. This means that if you use the company vehicle for personal use, you can remove them within a matter of minutes. Basic sign writing starts at around £100, with complex vehicle wraps costing up to £1,500.
Traditional methods are not necessarily the best, but they still work. Many companies have managed to build their businesses based on a solid leafleting campaign. This is just another avenue to attract new customers. Even 10,000 leaflets could produce a huge amount of leads which your business would not have acquired otherwise. If you have a business that suits leafleting (such as cleaning or plumbing) then this could be a marketing method that offers an extremely high ROI.
SEO (Search Engine Optimisation)
The internet is a great way to attract new business. Search terms related to your business could be searched as much as 50,000 times per month. Imagine being able to gain exposure to these people every month. There are plenty of professional SEO firms that can help drive your website up Google listings. If you have a website that converts well you could see your revenue and profit spike dramatically.
Magazine advertisements are typically not one of the marketing tactics that produce a great ROI. Don’t pay the rates that the magazine asks. Simply ask to be put on a list to fill advertising spaces when they are struggling. When a magazine is due for a print run and there are still advertising spaces left, the fees could be 50% less than what they are usually. This makes a low ROI campaign switch into being an extremely high ROI campaign.
Exhibitions And Shows
Exhibitions and shows are a great way to gain exposure because you have thousands of people that are interested in your business in one place. What you need to do is design you stand in a way that really attracts consumers. Freebies and competitions are a great way to attract potential consumers. You need to look professional so that consumers are willing to part with their hard earned cash. Before you go to an exhibition or show, make sure you have quality Exhibition stands produced before hand.
Alex is an online writer that focuses on writing for blogs relating to business and marketing. Since 2007, he has worked for a range of companies helping them to develop content. This has led to him developing a few of his own blogs as side projects related to business, marketing and finance.