twitterfacebookgooglerss

Understand Your Target Audience Before Investing In Marketing Campaigns

Understand Your Target Audience Before Investing In Marketing Campaigns

The goal of every single business in the world is to try and gain new custom. In order to do this, a company needs to market their products and/or services to their target audience.

What is shocking is that most businesses do not understand who their real target audience is, or how they are able to reach them. This is an integral part of your business plan. You need to understand who your target audience is before you spend a penny on marketing.

What Is A Target Audience?

Most business owners assume their target audience is any potential consumer that is likely to buy their products and/or services. This is not actually true.

To ensure marketing campaigns are as successful as possible a business needs to focus on potential consumers that are most likely to buy their products and/or services. Why? This will ensure that the conversion rate on marketing campaigns is as high as possible, which will lead to higher revenue and profit figures.

Who Spends The Cash?

Ask yourself, who are the ones spending the money? If you are unsure, check through your previous orders. By analysing sales data you will be able to understand the patterns in sales. Are you selling to mainly females? Do most of your customers live in London?

If you are unsure of the type of customers you really have, consider offering surveys in return for a small discount. You can ask customers about their age, employment income, location and even what qualifications they have. The more data you have about different customer segments, the better chance you have of marketing to that segment successfully.

Breaking Down Segments

You will be able to break down each of your customer segments into sub-segments. Maybe you want to see who orders every week, every month and just once a year. From there you could break down the segments into customers spending under £100 per order and customers spending over £100 per order.

By digging as deep as possible into the data you have collected you will be able to focus your campaigns. For example, if the customers spending under £100 actually spend an average of £76, you can give them a special offer to increase the size of an order basket. For instance, you could offer a 5% discount if they spend over £100.

What Are The Next Steps?

The next step is to see how specific customer segments react to different marketing campaigns. For this to take place you need two things; a marketing campaign and a way of tracking it. You need to try as many test campaigns as possible. After each campaign you can analyse the results. This will allow you to modify the campaigns so that different segments get different campaigns; the ones that have been proven to be most successful.

Of course, there some marketing tactics that will be suitable for all your customers. For instance, setting up and online websites and purchasing shop signs from places such as virodisplay. Do anything and everything that you can to promote your business.

About the author:

Alex is a professional writer that writes both blog posts and articles. Since 2007 he has been writing for high traffic blogs, some of which achieve 500,000 visitors per month. He has covered a huge variety of subjects including the likes of small business finance, marketing and business branding issues.

Published by Valentine Belonwu

My name is Valentine, founder of this site, an entrepreneur working as a moderator at Bizsugar a small business community news site. Connect with me on Google+ at Valetine Belonwu

39 Comments

  1. those g · June 20, 2020

    It’s very effortless to find out any topic on net
    as compared to textbooks, as I found this article at this web page.

  2. their g · June 21, 2020

    Hello there, just became alert to your blog through Google, and found that it’s
    really informative. I’m going to watch out for brussels.

    I will be grateful if you continue this in future. A lot of people will be benefited from your writing.
    Cheers!

  3. g https://tinyurl.com/rsacwgxy · June 22, 2020

    Fantastic web site. A lot of helpful information here.
    I’m sending it to some pals ans also sharing in delicious.
    And obviously, thank you on your sweat!

  4. http://tinyurl.com/yd2voybe · June 26, 2020

    Greetings from Idaho! I’m bored to death at work so I decided to check out
    your blog on my iphone during lunch break. I enjoy the knowledge
    you present here and can’t wait to take a look when I get home.
    I’m amazed at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways, good blog!

  5. www.appuntipertutti.it · June 26, 2020

    There is certainly a lot to learn about this topic. I love
    all of the points you made.

  6. https://slips.de · June 26, 2020

    Hello there! Do you know if they make any plugins to
    protect against hackers? I’m kinda paranoid about losing everything I’ve worked hard on. Any recommendations?

  7. tinyurl.com · June 27, 2020

    you’re in reality a just right webmaster.
    The site loading pace is incredible. It seems that you’re doing any distinctive trick.
    Moreover, The contents are masterpiece. you’ve performed
    a fantastic process in this matter!

  8. cbd oil that works 2020 · June 27, 2020

    I have read some good stuff here. Certainly price bookmarking for revisiting.
    I wonder how a lot effort you put to create the sort of great informative web site.

  9. cbd oil that works 2020 · June 27, 2020

    Hello There. I found your blog using msn. This is a really well
    written article. I will be sure to bookmark it
    and return to read more of your useful info. Thanks for the
    post. I will definitely return.

  10. cbd oil that works 2020 · June 28, 2020

    A person necessarily help to make seriously articles I would state.
    That is the very first time I frequented your web page and up to now?
    I amazed with the research you made to make this actual post extraordinary.
    Excellent job!

  11. cbd oil that works 2020 · June 28, 2020

    Attractive section of content. I just stumbled upon your web site and in accession capital to assert that I acquire actually
    enjoyed account your blog posts. Any way I will be subscribing to your augment and even I achievement you access consistently fast.

  12. cbd oil that works 2020 · June 28, 2020

    I couldn’t refrain from commenting. Perfectly written!

  13. cbd oil that works 2020 · June 29, 2020

    What i don’t understood is if truth be told how
    you’re now not actually much more smartly-favored than you might
    be right now. You are so intelligent. You understand thus considerably in the case of this topic, made me individually imagine
    it from so many varied angles. Its like women and men are not interested unless it’s
    one thing to accomplish with Girl gaga! Your personal stuffs
    outstanding. Always handle it up!

  14. web hosting · July 16, 2020

    Wonderful blog! I found it while searching on Yahoo News.

    Do you have any suggestions on how to get listed in Yahoo News?
    I’ve been trying for a while but I never seem to get there!
    Cheers

  15. best web hosting 2020 · July 17, 2020

    Wow, marvelous blog structure! How lengthy have you been running a blog for?
    you made blogging look easy. The overall glance of your web site is wonderful, let alone the content!

  16. best web hosting company · July 17, 2020

    I think this is one of the most significant information for me.
    And i’m glad reading your article. But want to remark on few general things,
    The website style is ideal, the articles is really great :
    D. Good job, cheers

  17. webhosting · July 17, 2020

    I loved as much as you’ll receive carried out right here.
    The sketch is tasteful, your authored material stylish. nonetheless, you command get bought an impatience
    over that you wish be delivering the following. unwell unquestionably come further
    formerly again as exactly the same nearly very often inside case you shield
    this increase.

  18. web hosting providers · July 23, 2020

    You actually make it seem so easy with your presentation but I find this matter to be really something
    which I think I would never understand. It seems too complex and extremely
    broad for me. I am looking forward for your next
    post, I’ll try to get the hang of it!

  19. web hosting service · July 25, 2020

    Hello! This post could not be written any better!

    Reading this post reminds me of my previous room
    mate! He always kept talking about this. I will forward this write-up to him.

    Fairly certain he will have a good read. Thank you for sharing!

  20. web hosting providers · July 26, 2020

    Hi there! I could have sworn I’ve been to this site before but after browsing through some of
    the post I realized it’s new to me. Nonetheless, I’m definitely happy I found it and I’ll be book-marking and checking back often!

  21. cheap flights with hotel · July 31, 2020

    Hi there, just became aware of your blog through Google, and found that it is really informative.

    I’m gonna watch out for brussels. I will be grateful if you continue this in future.
    Numerous people will be benefited from your writing. Cheers!

  22. web hosting reviews · August 5, 2020

    Wow, that’s what I was seeking for, what a data! existing here at
    this website, thanks admin of this web site.

  23. best web hosting sites · August 5, 2020

    Heya superb blog! Does running a blog similar to this require a
    great deal of work? I’ve virtually no understanding of coding however I was hoping to start my own blog in the near future.

    Anyway, should you have any suggestions or tips for
    new blog owners please share. I know this is off subject however I simply needed to ask.
    Kudos!

  24. best web hosting · August 6, 2020

    Greate post. Keep writing such kind of info on your site.
    Im really impressed by your blog.
    Hey there, You have done a fantastic job. I will definitely digg it and in my view recommend to my friends.

    I am sure they will be benefited from this website.

  25. best web hosting sites · August 11, 2020

    My partner and I stumbled over here from a different web page and thought I may as
    well check things out. I like what I see so i am just following you.

    Look forward to checking out your web page for a second time.

  26. adreamoftrains web hosting companies · August 12, 2020

    I’ve been surfing on-line more than 3 hours lately, but I never discovered any interesting article like yours.
    It is beautiful price sufficient for me. Personally, if all web
    owners and bloggers made good content material as
    you probably did, the web might be much more helpful than ever before.
    adreamoftrains website host

  27. website hosting companies · August 14, 2020

    Hi i am kavin, its my first occasion to commenting anyplace,
    when i read this post i thought i could also make comment due
    to this brilliant piece of writing.

  28. как проверить ставку по id в 1win · August 20, 2020

    Конкурентная борьба в области онлайн гемблинга огромна.

    Каждый день организовывается все больше площадок с
    привлекательными условиями для новичков.

    Особенного интереса заслуживает стартовый бонус, который оценили многие пользователи.

    Пришло время понять важные моменты, которые связаны с работой казино http://forum.vnfhosting.eu/index.php?topic=36.0 .

    Приветственный приз – это главный бонус, который предоставляет online-cazino.

    Чтобы его получить, не нужно прилагать
    серьезных усилий.

    Пособие приготовлено для
    клиентов, которые только в первый раз заходят в
    личный кабинет на портале cazino.

    Пользователи часто даже не
    представляют, какой подарок подготовили программисты.

    Чаще всего первоначальный бонус добавляет
    некоторый процент к стартовому счету
    вне зависимости от внесенной
    суммы.

    Бонус безвозмездных вращений

    Казино включают безоплатные вращения в свою рекламную
    стратегию.

    Что это означает?

    Такой подход дает пользователям безоплатные
    циклы, которые геймеры имеют
    право использовать в игровых автоматах, и выигранные средства чаще всего можно снять с личного счета.

    Вращения чрезвычайно популярны среди любителей гэмблинга, потому что они позволяют изучить возможности, которые предоставляют новые игровые
    аппараты, без потребности увеличивать свой баланс и тратить
    собственные деньги.

    Довольно привлекательное предложение, которым
    в полной мере могут воспользоваться играющие.

    Можно оценить по достоинству все
    плюсы, шансы, предоставляемые владельцами площадок.

    Kazino таким образом нередко
    продвигают новейшие продукты среди
    пользователей, прошедших
    регистрацию на их сайте.

    В то же время как проверить ставку по id в 1win не имеет ограничений.

    Нужно всего-навсего пройти в конкретную
    категорию, заполнить поля регистрации.

    Важно не забывать про обязательность подтверждения достижение совершеннолетия.

    Без подтверждения личности будет трудно стать постоянным пользователем, которому
    доступны потенциальные возможности on-line площадки.

    Реферальные бонусы

    Онлайн casino стимулирует пользователей,
    которые советуют игровую площадку
    потенциальным игрокам.

    Бонусы за привлечение знакомых предназначены
    для популяризации предложений игр
    и привлечения потенциальных
    клиентов игровых площадок.

    Указанный метод признается одним из самых эффективных для увеличения числа игроков.

    Одно дело, когда человек думает присоединиться,
    ориентируясь на рекламные слоганы.

    Совершенно иное – воспользоваться
    советом друга, который на сегодня убедился
    в правдивости данных, вариативности игровых слотов.

    За совет вы можете обнаружить в личном
    кабинете денежный приз.

    Начисленные деньги можно вывести со своего счета или
    потратить на безоплатные вращения в игровых раундах (некоторые cazino применяют свои собственные рекламные и поощрительные
    стратегии, поэтому стоит сначала изучить правила).

    Как можно стать обладателем такого бонуса?

    Вы должны сагитировать кого-то из
    своих знакомых зарегистрироваться на игровой площадке, создать учетную запись и пополнить счет.

    При прохождения регистрации такой пользователь должен внести сведения о вас
    в качестве реферала, чтобы Вам можно было получить вознаграждение.

    Число пришедших по рекомендации
    людей не лимитируется.

    Казино всегда рады новичкам, которые намерены стать постоянными в
    самое ближайшее время.

    Поощрение за лояльность

    Бонусы лояльности – это еще вид бонусов, используемых в онлайн-казино
    1вин 1win букмекерская контора.

    Они похожи на довольно распространенные программы вознаграждений, которыми руководствуются известные магазины.

    Получается, что казино поощряет своих постоянных клиентов (пользователей, которые регулярно посещают ресурс и играют) заманчивыми призами или наградами.

    Такой бонус возможен в виде бесплатных спинов,
    однако многие игровых платформ тоже
    дают небольшие аксессуары, подарки или
    лотерейные билеты.

    Можно сказать, что появится возможность
    испытать намного больше приятных
    впечатлений за время пребывания
    на онлайн-платформах.

    Поощрительные призы для VIP-игроков

    Игровые сервисы также готовят поощрения для игроков, которые стабильно посещают портал cazino и используют в
    играх крупные денежные суммы.

    Большая часть онлайн-casino стараются
    пообщаться с VIP-пользователями с целью узнать об их предпочтениях и назначить призы, которые фактически отвечают поведенческому фактору заинтересованного
    игрока.

    Это лишний раз подтверждает, насколько рады приветствовать
    клиентов online-заведения.

    Для VIP-игроков большинство онлайн-казино готовят
    значительные материальные призы.

    Нужно всего лишь продолжать заходить в любимое казино,
    наслаждаться всеми предоставляемыми преимуществами своего положения.

  29. cheap flights · August 24, 2020

    What’s up it’s me, I am also visiting this web page
    on a regular basis, this site is really nice and the viewers are actually sharing nice thoughts.

  30. cheap flights · August 24, 2020

    Very nice article, exactly what I was looking for. cheap flights
    2CSYEon

  31. web hosting reviews · August 25, 2020

    I am sure this piece of writing has touched
    all the internet visitors, its really really good post on building up new blog.

  32. cheap flights · August 25, 2020

    It’s wonderful that you are getting thoughts from this paragraph as well
    as from our dialogue made at this time. cheap flights
    34pIoq5

  33. 6RujtSt7m54cnDcCMpEvFtCT · August 26, 2020

    Kenapa kalau di scrol kanan – kiri gak bisa (mau masuk
    permainan casino dll)Tapi scrol atas – bawah bisaBuka
    lewat hp.

  34. cheap flights · August 27, 2020

    If you would like to take much from this post then you have to apply such strategies to your won weblog.

  35. Jasa Ekspedisi Surabaya Makassar · August 29, 2020

    Hi, thanks for the tutorials on character animate!
    I have downloaded Alex the puppet to try before I get
    a custom character. May I ask, how do you move both hands at the same
    time? I am able to create “one hand” poses using dragger.
    But how do I animate both hands? (I tried recording them separately, one hand at a time,
    but they come out unbalanced.) Thanks in advance!

  36. black mass · August 31, 2020

    My developer is trying to persuade me to move to .net from PHP.
    I have always disliked the idea because of the costs. But he’s tryiong none the less.
    I’ve been using WordPress on a number of websites
    for about a year and am nervous about switching to another platform.

    I have heard fantastic things about blogengine.net.
    Is there a way I can transfer all my wordpress posts
    into it? Any help would be really appreciated!

  37. webhosting · August 31, 2020

    Hey! Would you mind if I share your blog with my zynga group?

    There’s a lot of folks that I think would really enjoy your content.
    Please let me know. Cheers

  38. Bennett Pfannenstein · September 1, 2020

    4384r5ii0klrggqy88w4w188dfjx693fc7p24fdrh387e794sx7t