twitterfacebookgooglerss

How to Manage Your Reputation Using PR

How to Manage Your Reputation Using PR

In a world of highly competitive business markets and consumer review websites there are numerous ways in which your company’s reputation can be damaged. From a negative article on a tabloid newspaper site or industry publication, to a poor review of your customer service on a site like Trip Advisor, there are more ways than ever that you may need to try and restore your good name to the wider public.

One of the most effective ways of managing your reputation, particularly online, is through the positive PR that you generate. It’s fair to say that most business owners will agree that the coverage that you receive can literally make or break how successful your company becomes.

Push down negative Google results

If the bad coverage has been fairly recent, it’s likely that it will appear high up in Google search results for your brand name. This is going to instantly damage your reputation as people interested in your business’ products or services see the negative comments and this may result in lost leads or sales.

Releasing a press release via a news wire, or directly selling a piece of positive coverage that your business has done to a particular newspaper title can help to  push down the offending articles and eventually remove them from the first page altogether. The majority of people will never click through to the second page of Google’s search results so if the bad press is forced down this far then it’s unlikely to be seen by any more potential customers.

Shout about something good you have done as a business

Go back to what PR is really all about – you need to tell the world why you are the best and shout about the amazing things you are doing as a business. Whether that be the excellent work a particular team has done to get great results, an award that you have been nominated for or won within your own industry or a win of a large piece of business, you have every right to let people know about it.

These are the kinds of things that really successful businesses need to build their reputation on and more often than not it’s these positive aspects that can neutralise, then overshadow any bad coverage that may have arisen.

Use social media to tackle issues head-on

Social media has given customers a way of sharing bad coverage about brands with their friends and the wider public online. Therefore, it’s important that, as a business, you invest the time in getting someone to manage your voice and create positive customer experiences on social media formats like Twitter and Facebook.

The way your company conducts itself on Twitter for example can gain positive press in itself, especially if you have managed to help numerous complaints and queries to help change perceptions and received good feedback because of it.

About the author

Interested in reputation management but don’t have the time yourself to manage the process? At PR Agency One we are experts at ensuring your brand gets the best online coverage possible and can work with you to achieve your goals.

Published by valentine belonwu

51 Comments

  1. g two · June 20, 2020

    Wow! In the end I got a website from where I know
    how to genuinely take useful data concerning my study and knowledge.

  2. g their · June 20, 2020

    Greetings! Quick question that’s totally off topic.
    Do you know how to make your site mobile friendly?
    My site looks weird when browsing from my iphone.

    I’m trying to find a theme or plugin that might be able to
    fix this problem. If you have any recommendations,
    please share. With thanks!

  3. https://tinyurl.com/rsacwgxy g · June 23, 2020

    Wow, this paragraph is good, my younger sister is analyzing these things,
    thus I am going to convey her.

  4. tinyurl.com · June 27, 2020

    I feel this is one of the so much important
    info for me. And i’m glad studying your article. But wanna
    commentary on some basic issues, The site taste is ideal, the articles is in reality nice :
    D. Good job, cheers

  5. cbd oil that works 2020 · June 28, 2020

    Hi there to every body, it’s my first visit of this website; this website consists of
    remarkable and really good material for visitors.

  6. Rey Hickson · July 7, 2020

    I just want to mention I’m newbie to blogs and absolutely enjoyed you’re web blog. Likely I’m want to bookmark your blog . You amazingly come with amazing articles. Many thanks for sharing with us your blog site.

  7. where can i buy viagra online · July 8, 2020

    Spot on with this review, I genuinely assume this internet site requires far more consideration. I?ll possibly be once again to check out far more, thanks for that info.

  8. cbd oil for pain · July 9, 2020

    When a blind man bears the standard pity those who follow…. Where ignorance is bliss ‘tis folly to be wise….

  9. dog doors for security screens · July 10, 2020

    Hi there! This post could not be written any better! Reading through this post reminds me of my good old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Many thanks for sharing!

  10. double security screen doors · July 10, 2020

    Hi there just wanted to give you a brief heads up and let you know a few of the pictures aren’t loading correctly. I’m not sure why but I think its a linking issue. I’ve tried it in two different internet browsers and both show the same outcome.

  11. John Deere Technical Manuals · July 10, 2020

    You actually make it seem really easy with your presentation however I find this matter to be actually something that I feel I might never understand. It kind of feels too complicated and very vast for me. I am taking a look forward on your subsequent post, I’ll attempt to get the grasp of it!

  12. suzie's cbd drops for dogs for sale · July 14, 2020

    you have a wonderful blog right here! would you such as to make some invite articles on my blog?

  13. cbd oil for migraines for sale near me · July 14, 2020

    After research a few of the post on your website currently, and also I absolutely like your way of blogging. I bookmarked it to my bookmark web site list and will certainly be checking back soon. Pls check out my web site as well as well as let me know what you think.

  14. John Deere Service Manuals · July 14, 2020

    I am very happy to read this. This is the kind of manual that needs to be given and not the random misinformation that is at the other blogs. Appreciate your sharing this greatest doc.

  15. why not check here · July 14, 2020

    Spot on with this write-up, I really believe this internet site requires far more factor to consider. I?ll probably be once again to read far more, many thanks for that details.

  16. dosing for 900mg cbd oil for dogs · July 15, 2020

    Oh my goodness! a remarkable short article man. Thank you Nonetheless I am experiencing issue with ur rss. Don?t understand why Incapable to subscribe to it. Exists anyone obtaining similar rss trouble? Anybody that knows kindly react. Thnkx

  17. cbd receptors in dogs · July 15, 2020

    Can I just say what a relief to find someone who really understands what theyre speaking about on the web. You absolutely recognize how to bring a concern to light and make it important. More people need to read this and also recognize this side of the story. I cant think youre not much more preferred because you absolutely have the present.

  18. cbd dog treats and remedy · July 16, 2020

    When I initially commented I clicked the -Inform me when brand-new comments are added- checkbox as well as currently each time a comment is added I obtain 4 emails with the very same comment. Exists any way you can eliminate me from that service? Many thanks!

  19. everyday benefits of cbd · July 18, 2020

    you have a wonderful blog here! would certainly you like to make some invite posts on my blog?

  20. charlottes web cbd oil capsules · July 19, 2020

    You must participate in a contest for one of the very best blog sites online. I will suggest this website!

  21. at bing · July 20, 2020

    It?s hard to discover well-informed individuals on this topic, yet you sound like you know what you?re talking about! Many thanks

  22. moved here · July 20, 2020

    I?m satisfied, I need to say. Truly seldom do I experience a blog that?s both enlightening as well as amusing, as well as let me inform you, you have actually struck the nail on the head. Your idea is superior; the issue is something that not nearly enough individuals are speaking intelligently around. I am very pleased that I stumbled across this in my search for something associating with this.

  23. Tristan Sibell · July 21, 2020

    Aw, this was an actually great post. In suggestion I would like to put in writing such as this in addition? taking some time as well as real effort to make an excellent short article? but what can I say? I put things off alot as well as by no means appear to obtain something done.

  24. website hosting companies · July 21, 2020

    I am no longer positive the place you’re getting your information,
    however good topic. I needs to spend some time learning much more or understanding more.

    Thanks for fantastic info I used to be searching for this info for my mission.

  25. Venice Deinhardt · July 23, 2020

    Can I just claim what an alleviation to find a person that really recognizes what theyre discussing on the internet. You certainly understand just how to bring an issue to light as well as make it important. More individuals require to read this and understand this side of the story. I cant believe youre not more popular because you certainly have the gift.

  26. site link · July 23, 2020

    I?m impressed, I have to claim. Actually seldom do I run into a blog site that?s both informative and enjoyable, and let me tell you, you have actually struck the nail on the head. Your concept is impressive; the issue is something that not nearly enough people are speaking wisely about. I am very satisfied that I stumbled across this in my look for something associating with this.

  27. check this link right here now · July 25, 2020

    It?s hard to discover educated people on this topic, but you sound like you understand what you?re talking about! Many thanks

  28. website hosting companies · July 26, 2020

    Hi there every one, here every person is sharing these experience,
    thus it’s fastidious to read this webpage, and I used to pay a quick
    visit this web site daily.

  29. discover this · July 27, 2020

    Place on with this write-up, I truly think this website needs far more factor to consider. I?ll most likely be once again to read far more, thanks for that info.

  30. see · July 27, 2020

    Would certainly you be fascinated in exchanging links?

  31. cheap flights to alicante · July 28, 2020

    Asking questions are really fastidious thing if you are not understanding
    anything fully, but this article provides pleasant understanding even.

  32. at Bing · July 28, 2020

    I was extremely delighted to find this web-site. I wanted to thanks for your time for this wonderful read!! I definitely delighting in every little bit of it and I have you bookmarked to have a look at brand-new stuff you blog post.

  33. in the know · July 30, 2020

    I am frequently to blog writing and also i really appreciate your content. The short article has truly peaks my rate of interest. I am mosting likely to bookmark your website and maintain looking for new info.

  34. 안전토토 · July 31, 2020

    Best view in the town !

  35. look these up · July 31, 2020

    Hello there! I simply would like to provide a substantial thumbs up for the fantastic details you have here on this message. I will be returning to your blog for even more quickly.

  36. 안전사이트 · July 31, 2020

    Best view in the town !

  37. Maya · August 2, 2020

    I’m impressed, I have to admit. Rarely do I come across a blog that’s both educative and interesting, and let me tell you, you’ve hit the nail on the head. The issue is something too few people are speaking intelligently about. Now i’m very happy I found this in my hunt for something concerning this.

  38. Mauricio Gallagher · August 2, 2020

    A teen cheerleader stripping from Raymond

  39. check out the post right here · August 2, 2020

    A fascinating conversation is worth remark. I assume that you must write extra on this topic, it could not be a frowned on topic however usually people are not enough to speak on such topics. To the following. Thanks

  40. try this out · August 3, 2020

    I uncovered your blog site on google as well as check a few of your early articles. Remain to maintain the very good run. I just additional up your RSS feed to my MSN Information Viewers. Seeking forward to learning more from you later on!?

  41. 안전사이트 · August 3, 2020

    Love watching movies !

  42. 안전사이트 · August 3, 2020

    Best view in the town !

  43. article · August 4, 2020

    Aw, this was a really good message. In concept I want to place in writing such as this furthermore? requiring time and also actual initiative to make a great write-up? yet what can I say? I postpone alot and by no means seem to obtain something done.

  44. Tatum Rubow · August 4, 2020

    Hey there! This is kind of off topic but I need some guidance from an established blog. Is it difficult to set up your own blog? I’m not very techincal but I can figure things out pretty quick. I’m thinking about setting up my own but I’m not sure where to begin. Do you have any tips or suggestions? Cheers

  45. go to these guys · August 5, 2020

    There are absolutely a lot of details like that to consider. That is a great point to bring up. I provide the thoughts over as basic motivation however clearly there are inquiries like the one you bring up where the most essential thing will certainly be working in sincere good faith. I don?t recognize if best practices have emerged around points like that, but I am sure that your job is plainly determined as an up for grabs. Both kids and women really feel the influence of simply a moment?s enjoyment, for the remainder of their lives.

  46. security screens for doors and windows · August 6, 2020

    I’m truly enjoying the design and layout of your site. It’s a very easy on the eyes which makes it much more pleasant for me to come here and visit more often. Did you hire out a developer to create your theme? Excellent work!

  47. windows with security screens · August 6, 2020

    Hello! I’m at work surfing around your blog from my new apple iphone! Just wanted to say I love reading your blog and look forward to all your posts! Keep up the excellent work!

  48. web hosting reviews · August 6, 2020

    Thank you for another magnificent article. The place else may anyone get that
    type of info in such an ideal approach of writing? I have a presentation subsequent week,
    and I am on the search for such info.

  49. security screens doors · August 6, 2020

    I’m not that much of a online reader to be honest but your sites really nice, keep it up! I’ll go ahead and bookmark your site to come back down the road. Many thanks

Leave A Reply