It’s all very well employing a large firm of SEO experts to get the very best out of your website, but sometimes it’s nice to understand how you can make a couple of tweaks yourself, to squeeze a little more out of what you’ve got. Not everyone can afford to spend big on SEO, so here are some great tips to get you started.
Optimise Your Social Media Accounts
While you may not be a technical whizz with your website, it’s easy enough to make sure your social media profiles are well optimised, and this will help your website, as well as help you to reach more people. You need to be very descriptive, fill out all sections properly, and try to use your keywords where appropriate. You can also make sure that you are well optimised for local search by filling out your location details carefully. Finally, make sure all of your social media profiles link back to your website!
Optimised Social Media Updates
If your accounts are all singing and dancing, you need to make sure what you are saying is appropriate and done for the benefit of search engines, as well as your users. The two things should be one and the same. Use your keywords, in your Tweets and status updates, and try to share across all platforms, including direct links to interesting or informative aspects of your main website. It’s also a good idea to use your business name in your updates along with your keywords, because it allows Google to associate your business with your keywords.
Simple Link Building
Link building sounds complicated right? Well it doesn’t have to be. A great way to create new links back to your site is by sharing really engaging content through your social media accounts. The idea is that if someone reads something they like, they are likely to share it through their own page, and this normally means a link back. A Google +1, a retweet, repins and shares on Facebook all help to add weight to your backlinks. A great tip is to add social media share buttons to the content you send out, which makes it easier for people to share your content.
Get a Google + Local Listing
At present, around 97% of people search for local results on the net, so it’s very important you do your best to help these people to find you. Creating a Google + Local listing will help you to do this. All you have to do is add in your location details and contact details, and you should start to enjoy the benefits. It helps even more if you can get your clients to start writing some positive reviews about your business too.
Get a Google + Business Account
This is different from a Google + Local listing page, but it’s equally important. It’s a fantastic social media tool which is not always utilised by people who are not in the know. The great thing here is that because it is owned by Google and they want to push it forward, there’s every chance that Google is going to reward businesses who are using it. Again be careful with your location details, being sure to advertise precisely the same information as you have done on other sites.
All of this can help, but of course, if you really want to push your business forward, utilising the expertise of an SEO company is always going to drive your business forward in the long term.