How to Profit from Getting Social

It’s no secret that virtually everyone across the world uses social media to communicate and even to conduct business. There are so many potential rewards to be gained from effective social media for small business owners but it is also all too easy to spend large amounts of time being social with little or no effect on your business’ bottom line. Effective social media can and will increase company profits and we have come across a simple yet very effective method of driving new customers to our company.

Which Social Media Platform?

I’ve been using social media to promote my on-line business for quite some time now and I have tried and tested all of the major social networking platforms. My advice is straight forward. Ditch Facebook, LinkedIn and Google+. These websites will do very little for your business and I am yet to see tangible results from having an established presence on any of these social networks. This may go against the advice of others but trust me I know what works.

So what does work and what will increase your company profits? Twitter. The single most important online tool you can use for promoting your small business is Twitter. This site really will drive new customers to your company and in turn you will see your company profits grow faster. You must persist with Twitter and after a few months you will achieve great results. Twitter works because there are a huge number of businesses on Twitter and this social media platform is far better for business than any other. Remember the golden rule: Facebook is for friends and Twitter is for business.

How to make the best use of Twitter

Now that you’ve signed up and created your Twitter profile there are two key strategies that you should take note of which will result in new customers for your company. Gaining a large number of followers is important and increases the reach of your promotional tweets as well as letting more and more potential customers know about you and your business. Seek out business groups who are all connected through the use of a business hashtag (#) such as #bizitalk. You should then follow businesses within these groups and you will find that they will follow you back in return. This is the most effective way of gaining quality Twitter followers and quality Twitter followers are essential for driving business growth and profitability. Don’t be tempted by taking shortcuts such as purchasing Twitter followers as this will do nothing to help your business grow.

The second strategy I recommend is tweeting on a daily basis. This can be promotional tweets, re-tweets of others from within your chosen Twitter business community or even links to interesting articles taken from popular news websites. Don’t waste time tweeting about what you had for breakfast and don’t push your business too often as this might put off your followers. If you can achieve the right mix of tweets you can ensure that you show up in the news feed of your followers everyday and when your followers need your services they are very likely to chose you and your business over your competitors. Your daily tweets remind your followers of your brand and what you have to offer.