Singapore has for the last 10 years maintained its number one position for being Asia’s Top Convention City. Globally it is the only Asian city ranked in the top five Convention Cities. The city has been listed side by side with the most prestigious places in the world, they are; Paris, Barcelona, Vienna and Berlin. The success Singapore portrays has been contributed by many factors top of the list being tourism. Therefore when an events company is formed, it’s to tap the market that is already available and also to contribute in making the city retain its top position.
Event companies in Singapore have given rise to an increase in the number of people who visit the city either for business purposes or for recreation. Business wise, the city offers an array of spectacular business centers which are the ideal destination to hold international business events. Event organizers and meeting planners who have access to a high concentration of customizable business and leisure offerings, assure the prospective clients of an enriching experience that’s more than business. This is witnessed when they use their dynamic knowledge-based economy and their extensive networks. A business events company takes it upon itself to nurture the industry in order to make business more effective for entrepreneurs.
Arguably, Singapore has a dynamic business environment. In addition, the strong skilled force, strong trade links and world class infrastructure has made the city a leading powerhouse when it comes to international companies holding their MICE events. Events such as conferences, trade shows and conventions have seen an increase in attendance and participation which has a great impact on Singapore being the top convention city in Asia. According to Ms. Neeta Lachmandas, Singapore’s success has been contributed by several factors: a vibrant Eco-system that nurtures business events of exceptional quality, the dynamic growth of Asia, and most importantly, the dedication of the MICE industry partners.
In the tourism industry, many events have been held that are a living proof of the ability of Singapore to be the best convention city in Asia. Events held by top hotels in the city to showcase the latest hotel technology have been a major attraction to hotels not only in the city but also hotels globally. The latest trends which range from mobile device support to in-room innovations have made an impact in customer satisfaction through the smart use of technology.
However, it is not always business in this beautiful city of Singapore. Tourists who visit the city are also treated to annual cultural events which are organized by various event companies. The main aim of these events is to showcase the diversity of the cultures found in the city. These events are also able to highlight different scenery’s’ which the tourists can visit, learn and enjoy. Annual events are also a main attraction to tourists who travel far and wide to have an upper hand experience of the different showcases.
In conclusion, it’s evident that these event companies play an integral part in placing Singapore top of the list as the Asia’s Top Convention City.
Kenneth Fabian, Founder & Owner of OGL Asia – a brand activation company specialising in Events, Exhibition and Design Communications since 1989.
With 27 years of experience, Kenneth was able to gather the right contacts, strategies and resources to ensure an effective brand engagement.