Every business owner is always searching for that creative idea or spark that will give them a winning edge over their competitors and having fully motivated employees will be a big help in achieving those goals.
You can spend large sums of money on training and motivational courses but sometimes a much simpler solution is at hand, the use of colours to inspire workers to greater productivity.
Space and temperature
The basic concept to understand about the importance of choosing the right colours for your workplace environment is that the colours you choose have the ability to change the perception of space and even the perceived temperature.
Certain colours can change the perception of space such as a using a bright red colour which will make a wall seem further away, whereas a deep red can have the effect of making the wall appear closer.
If you changed the colour of the walls from blue to a warm peach hue you will instantly transform the perception of the room temperature and make it feel warmer, so never underestimate the power of colour.
If you are asked to name a few warm colours, the chances are that you will include red, orange and yellow in the list. These colours are an excellent choice if you want a room that conveys a message of energy and general cheerfulness, which also encourages good social interaction and promotes greater productivity.
You have to get the balance right in terms of decorating different areas of the work environment so that staff do not become overwhelmed by one particular emotion. Warm colours attract greater attention and focus and help to promote mental alertness but warm colours should be used in non-production areas such as break areas and other communal areas so that they get to experience the contrast between work and relaxation.
With a cool colour you are trying to use a shade that does not instantly demand your attention when you walk into the room and has a soothing psychological effect. The sort of colours that you can use to achieve this effect are blue, green and purple. TV studios always have a green room for show guests to use before they go on stage and the reason for this tradition is that green is an excellent calming colour to relax nerves and reduce stress.
Cool colours are a good choice for productive areas of the office or factory environment and a combination of blue and green is considered by many interior designers as the coolest combination in terms of mind-set rather than chic.
The use of off-white and light tones have the effect of creating a lighter and airier environment and generally has the effect of giving people a psychological stimulus and lift as a result of being exposed to these light colours in their work environment.
You should consider using light colours in productive areas and any areas where there is a paucity of natural light or the working area is quite small.
Colour has the ability to create a powerful emotional boost that can energize and inspire staff to greater productivity, so take some professional advice and choose your colour scheme wisely.
Russel Chapman is a psychologist. He loves helping small businesses improve through unique psychology. To learn more, visit Rapid Office Systems.