There are a number of free Web-hosting services, even ones with free templates you can use to build your website. A cash-strapped small-business owner may be tempted to use free services to design the business website, even if he has little knowledge of designing and running a website. Opting for a do-it-yourself approach could prove disastrous. Small business owners should consider hiring a web design specialist to help them increase traffic, as well as sales. Consider these four important reasons to hire a professional Web designer.
Forget your storefront or newspaper ads; the aesthetic design of your website is the first impression your business makes on many, perhaps the majority of potential customers. Before they even click on the menu, they need to be wowed with a design that’s pleasing, appropriate for your industry and memorable. If you use a template, there’s a chance several other websites will have the same template. Thus, your website will prove forgettable.
After the first impression, the next most important impression your website makes on potential customers is ease of use. A business website needs to be easy to navigate with drop-down menus, search boxes, catalogues, FAQs, contact information and everything a potential customer would need. Professional Web designers know how to streamline websites beyond what templates can offer.
If you choose professional design, you’re going to have a good deal of visitors coming to your website, more than a free Web-hosting service can handle. If you don’t have adequate server support, that much traffic will slow down and even crash your website. After a number of negative experiences, customers who initially gave you a chance will refuse to come back if they can’t get the website to work. Professional designers can adjust the amount of bandwidth needed for your site as necessary.
When running a small business, you have so much to do on a daily basis that planning a marketing campaign to drive in more business is probably near the bottom of your to-do list. However, if you don’t attend to marketing, your business will never flourish. With a professional Web design service, you can leave the Internet marketing in their hands. While you focus on running the business, they’re using their skills to get your website seen by more people — specifically more people in your targeted demographic. This approach is more effective than tossing a website up and hoping it sticks.
Before you decide to design your business website yourself, think of these five reasons you should use professional Web design instead. A professional Web designer will have the tools necessary not only to put up an attractive website, but to market your business. Ask for a quote; chances are, there’s a website package in your price range.
About the Author: Latasha Baker, owner of a small business in Vancouver. Acromedia.ca is responsible for her professional website design.