Running a business is no easy feat, but you’re always striving to take some customers from your competition and increase awareness about your company and what you have to offer. We already fight tooth and nail to save as much money as possible and to reduce our overhead costs, but what are you doing to increase your revenue? There are plenty of great technological tools available to business owners that will help you obtain more customers and boost your revenue. Let’s discuss five of the tools that can do just that.
Managing Social Media
Proper social media management is essential in today’s business world. Not only is this a platform in which we can share our stories with our customers, but we can also use social media to market our products and drive sales. However, while we all would love to be the most active company on Facebook and Twitter, social media can take up hours of your work week (many believe a company should tweet no less than twice a day). Services such as HootSuite provide business owners with a simple platform where one can manage multiple social media accounts simultaneously. The best thing about these platforms is that if you are planning sales or are releasing new products, you can schedule posts for days, weeks or months in advance. If you know you’ve got some big news to share, set it to post, and let one of these platforms help you reach the masses.
Are you familiar with working late, covering projects you don’t have time to wrap up, and all-in-all, wishing you had an assistant or three to help you tackle everything? Well, you aren’t alone, as many business owners realize how daunting the workload can be. Depending on the type of help you need, you may be able to find it online. For instance, if you have a need to create fresh content for your site and blog, but don’t have the time to write articles, TextBroker provides business owners with a direct connection to thousands of skilled authors around the world. TextBroker makes its authors pass a series of tests, and grades them based on their quality of writing. So when you need that perfect article but don’t want to write it yourself, just choose the quality level you desire, and send your request off. You can also choose to have a 24-hour deadline for any immediate demands.
If you’ve owned your business for over a year, you know all too well the headache that comes with tax season. While we all wish we could hire a firm to complete our corporate taxes, this is a cost that isn’t necessary. Finding the right accounting software allows you to track and manage your business expenses while maximizing your deductions and making your tax process easier on you. Services such as Quicken or Sage 50 provide users the ability to edit documents from any computer and send invoices and reminders through the software platform.
Mobile Credit Card Processing
Unless you frequently purchase items off Craigslist or shop exclusively at garage sales, you most likely know that cash is no longer king. Most business transactions today include the use of a credit or debit card, so why not make it easier for your customers to purchase your goods and services? Mobile credit card processors, such as Intuit GoPayment, allow you to accept credit cards on your smartphone, so wherever you go, you can accept payments.
In order to generate more sales and boost revenue, you need to reach more people. Telling your subscribers about the latest and greatest news from your company generates interest, which leads to greater revenue. One example of a great tool to use isConstant Contact, which allows you to create content with its email formatting platform. Having written “the book on Engagement Marketing,” Constant Contact allows users to separate contacts in different lists, you have the ability to target specific customers with every newsletter and fire sale email you send. Customized outbound emails help increase your revenue through services that target specific customers who are already interested in what you have to offer.
Bradley Derringer is a blogger for TechBreach, giving you the latest on all things tech.