Looking at sites like Forbes or magazines like Success, it’s all too common for aspiring entrepreneurs to draw from the endowments of success and fail to consider the hardships and negatives that come from achieving such an effective outcome. As a result, most entrepreneurial ventures are started without any solid foundation or clearly defined expectations of what’s to come. Here are four key things you may not realize about starting a business, irrespective of the product, service, and industry being targeted.
Brand is Important
Owning and building a brand name is critical. Many inexperienced entrepreneurs, however, sidetrack this task in exchange for the more obvious itineraries, such as hiring employees and raising capital. From a strategic standpoint, how will you start marketing your brand and networking people if you don’t have a reputable name? Find or create a name and check if it’s an unused trademark and web domain name. Visit the United States Patent and Trademark Office’s site to verify availability of the brand name. It may take some time, but building up a reputation is a key component to getting more growth.
Different End Product
You may start out with a specific product or service idea in mind, but it’s important to acknowledge the possibility of it undergoing several transformations before you actually end up with a product that’s marketable. This doesn’t necessarily mean you failed into creating the idea you had in mind, but rather adjusting some characteristics to better fit the target consumer’s palette. Embrace change and see where it leads you.
Without Money, It’s Impossible
You’ve probably heard one of those stories where an ordinary folk turned $50 or some nominal amount into billions. Although it’s definitely possible, it actually depends more on luck and timing rather than skill. You’ll need to raise a decent amount of capital if you’re going to have any luck braving out the first few months of your startup or small business. Be prepared to present your concepts to investors and venture capitalists nonstop and don’t be afraid of loans at first.
Landscape Has Changed
Unlike the fruitful years before the most recent recession hit global economies, the business landscape has changed. In the past, you simply needed a good idea and the willpower to make it happen. Nowadays though, ideas are very hard to come by, as more and more products and services saturate the market. Another notable change is the proliferation of businesswomen in varied industries. This has changed the way businesses operate both independently and interdependently. Looking at Working Woman Report, you can see how more gender equality has made entrepreneurship an even more viable option for budding business owners.
Starting an entrepreneurial venture is never an easy process, but as long as you enjoy what you’re doing and is prepared to take the beating, it’s definitely a lifelong career path to take. Acknowledging these four commonly unrealized facts makes you more resilient from the challenges and surprises that lie ahead.